
Branding for one of Pune’s leading realtors
For over 40 years, Kelkar Housing has been a cornerstone in Pune’s construction and development landscape, crafting exceptional residential and commercial spaces that customers proudly call their own. As the market evolved and customer mindsets shifted, Kelkar Housing was ready to redefine its identity and stay ahead of the curve. To shape this renewed positioning, we embarked on an in-depth insights study which further laid the foundation for a refreshed brand strategy that resonates with today’s dynamic audience.
Branding
Collaterals
website/ UIUX
Insights & Positioning
Objective
Creating a brand identity for Kelkar that reflects their values: expertise, customer focus, luxury, functionality, and excellence.Challenges
In a crowded real estate market, the challenge was to stand out by highlighting overlooked elements that resonate with the brand’s core values, creating a unique and lasting impact for all stakeholders.Brand Story


Symbol Cunstruction

Color & Typeface


Brand Identity
Design
We have developed a comprehensive
range of merchandise for Kelkar Housing,
including Visiting cards, Diary, t-shirts,
Laptop Stickers, Press ad and more, all
reflecting the new brand identity.




Branding for one of Pune’s leading realtors
For over 40 years, Kelkar Housing has been a cornerstone in Pune’s construction and development landscape, crafting exceptional residential and commercial spaces that customers proudly call their own. As the market evolved and customer mindsets shifted, Kelkar Housing was ready to redefine its identity and stay ahead of the curve. To shape this renewed positioning, we embarked on an in-depth insights study which further laid the foundation for a refreshed brand strategy that resonates with today’s dynamic audience.
Branding
Collaterals
website/ UIUX
Insights & Positioning
Objective
Creating a brand identity for Kelkar that reflects their values: expertise, customer focus, luxury, functionality, and excellence.
Challenges
In a crowded real estate market, the challenge was to stand out by highlighting overlooked elements that resonate with the brand’s core values, creating a unique and lasting impact for all stakeholders.
Brand Introduction

Brand Story


Symbol Construction


Colour & Typeface


Brand Identity
Design
We have developed a comprehensive
range of merchandise for Kelkar Housing,
including Visiting cards, Diary, t-shirts,
Laptop Stickers, Press ad and more, all
reflecting the new brand identity.

