Havmor has a diverse product basket comprising of more than 160 varieties of Ice Cream flavors. Synopsis, Ahmedabad-based Havmor has a significant parlour network across 14 states in India. It makes 150 kinds of products from two plants and sells via 30,000 dealers.
Changing consumer tastes and preferences for more complex flavors. Differentiating Havmor from other dairy desserts.
Objective
To implement a festive theme for all their products packaging.
Brand Communication
Brand Communication
We aimed to communicate the energizing festive vibes by cultivating the Indian festive theme into the brand identity of Havmor through a wide variety of patterns and colours and the right typography.
Color & Pattern
We took inspiration from the diverse Indian culture for the colours and patterns of the packaging. As India is a nation of diverse cultures and countless festivals, we blended these vibrant festive patterns with elegant festive colours to display the Indian festive theme.
Color & Pattern
We took inspiration from the diverse Indian culture for the colours and patterns of the packaging. As India is a nation of diverse cultures and countless festivals, we blended these vibrant festive patterns with elegant festive colours to display the Indian festive theme.
Festive Box
Festive occasions are all about celebrations. We took this thought to the next level by implementing an ecstatic festive look into the product packaging. This reinforced alluring and delightful vibes in the packaging which made it even more appealing.
Store Branding
We incorporated a fresh and a friendly look in Havmor’s store to foster the consumer experience. This was crucial, as it was necessary to make a strong connection with people and arouse in them the feeling to try the ice creams.
