Packaging & Design for Ice-Cream Brand
Changing consumer tastes and preferences for more complex flavors. Differentiating Havmor from other dairy desserts.
To implement a festive theme for all their products packaging.
Color & Pattern
We took inspiration from the diverse Indian culture for the colours and patterns of the packaging. As India is a nation of diverse cultures and countless festivals, we blended these vibrant festive patterns with elegant festive colours to display the Indian festive theme.
Festive occasions are all about celebrations. We took this thought to the next level by implementing an ecstatic festive look into the product packaging. This reinforced alluring and delightful vibes in the packaging which made it even more appealing.
We incorporated a fresh and a friendly look in Havmor’s store to foster the consumer experience. This was crucial, as it was necessary to make a strong connection with people and arouse in them the feeling to try the ice creams.