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Rebranding of a new age tech company

iauro provides services that solve the complex business problems by continuously evolving the new age technology using a design thinking approach. At iauro, they believe people should drive technology and not the other way round. They are defined by curiosity, resilience, and resourcefulness.

Challenge

To make iauro as the preferred choice amongst the target consumers when it comes to services such as Design Thinking, Microservices, Micro-fronted and DevOps.

Objective

To re-brand the identity & website, according to the market standards and also to increase the overall leads from the website & other marketing collaterals.

Brand
Communication

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Brand
Communication

To identify a precise marketing communication for the brand, we adapted an insights based approach and created an insights study. We studied all the major competitors of iauro, tracked all the marketing communications of the competitors and identified iauro’s differentiator to create a positioning statement for the brand.

Post the insights study and through the golden circle model, we cracked the concept of Evolve for iauro and created a new brand identity for iauro.

Brand Story

Zen +Aura = Enso Symbol

We used an Ensō while creating a brand identity for iauro. Enso (formerly spelled ensō) is a sacred symbol of Zen Buddhism, which is also known as ‘circle of enlightenment’. It is drawn using a singular brushstroke as a meditative practice, as it allows for no modifications. There are many different meanings of the enso symbol few of them are: Elegance, One-Mindedness and Strength.

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Macron (Horizontal Line)

A macron is a diacritical mark: it is a straight bar (¯) placed above a vowel. It also signifies the vowel length which means the duration of the vowel sound. We have incorporated a horizontal line in an identity because it represents trust and stability, on that particular brand.

Brand Story

Zen +Aura = Enso Symbol

We used an Ensō while creating a brand identity for iauro. Enso (formerly spelled ensō) is a sacred symbol of Zen Buddhism, which is also known as ‘circle of enlightenment’. It is drawn using a singular brushstroke as a meditative practice, as it allows for no modifications. There are many different meanings of the enso symbol few of them are: Elegance, One-Mindedness and Strength.

 

Macron (Horizontal Line)

A macron is a diacritical mark: it is a straight bar (¯) placed above a vowel. It also signifies the vowel length which means the duration of the vowel sound. We have incorporated a horizontal line in an identity because it represents trust and stability, on that particular brand.

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I/O (Input & Output)

I/O (Input & Output)

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The symbol of the new brand identity is ‘IŌ’. ‘I’ stands for input, ‘O’ stands for output and Ō denotes continuous learning and evolution. “Input”, “Output” or “Outcome” are the same level of importance. If you forget one or do not have a connection between “Input”, “Output”, “Outcome”, it will impact the success of your product. Therefore, build the circle with a strong connection between “Input”, “Output”, and “Outcome”, to deliver the value to the user fast enough and frequently for the experiment, and learn from your users what is essential. iauro is the company that builds everything between input & output.

Colours

Primary 

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Secondary 

Tertiary 

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Composition

Composition system is elegant in its sheer simplicity of use- plus, it creates a subtle “I/O” wherever it appears. By defining the grid based on the logo, the system stays flexible and beyond easy to apply. 

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Composition

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Composition system is elegant in its sheer simplicity of use- plus, it creates a subtle “I/O” wherever it appears. By defining the grid based on the logo, the system stays flexible and beyond easy to apply. 

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Website

The entire website of the brand has been revamped, from the concept to its content and design. OneZeroEight, created a wireframe for the website to commence with the work. The new website is based on the industry standards and consumers expectations. For the website- we have created videos, infographic, animations, creatives and content.

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Stationery and Merchandise

All the merchandise has been changed and re-designed right from bags, to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for iauro’s new identity, where we have done internal branding, created a short video- which reveals the new brand identity, etc.

Stationery and Merchandise

All the merchandise has been changed and re-designed right from bags, to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for iauro’s new identity, where we have done internal branding, created a short video- which reveals the new brand identity, etc.

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