MPSC-Mitra logo design

Digital Strategy & Community Building for Publication Brand

MPSC Mitrawas is our brainchild to get a step closer to students preparing for MPSC exams. As the name suggests ‘Mitra’ would help students to learn and explore tips and tricks to crack MPSC exams. We initiated a lot of study material in digital format under the name MPSC Mitra

Challenge

To overcome the problem Nitin Prakashan needs a strong digital presence and mass reach amongst MPSC aspirants who are preparing for competitive exams.

Objective

To reach to the maximum number of students aspiring for MPSC

Adding new identity

MPSC Mitrawas our brain child to get a step closer to students preparing for MPSC exams. As the name suggest ‘Mitra’ would help students to learn and explore tips and tricks to crack MPSC exams. We initiated lot study material in digital format under the name MPSC Mitra

MPSC-Mitra books design

Creating knowledge
sharing posts

We found Telegram as the most used app by MPSC students.

More than 3 lakh MPSC aspirants are active on Telegram.

We created our own channel on Telegram under MPSC students. Within a week we started getting subscriber on our channel demanding for more content to be pushed on this channel.

MPSC-Mitra youtube channel design

Leveraging the power of
Youtube

We started shooting video lecture on
specific topics demanded by students.

Video were promoted on Facebook,
youtube SEO, Mailers, etc.

Within a day we started getting hits on our
Youtube channel and views on the video.

Youtube also helped us to collect important
info on which video we should develop next
as per the student’s demand.

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