End to End Branding & Marketing for a New Preschool

The founder of Gems wanted to create a special place for children to learn, enjoy and have fun. So she built the preschool and activity center in Navi Peth where learning is empowered through curiosity, exploration, and application. She realised that an eye-catching, bright, and playful brand identity and visual communication is needed to accomplish her goal.


To translate the Gems philosophy of fostering learning in a way that is agile, creative & relevant. As an educational domain, its aim is to inspire courage in the kids and stakeholder – change perspectives & find innovative solutions.


To provide a child-friendly environment that is safe, secure, caring & stimulating. To enhance the development and education of children through play. To encourage children to develop self-confidence and self-esteem and to feel valued as an individual.

Brand Design- Creating Brand Perception

Gems Preschool represents Creativity, Growth, Active, Explore, Intelligent, Experimental, Beginning, Fun & Learn. These Attributes Resembles with an Oceanic Animal Octopus – An Intelligent and Creative Animal.

Colour & Typeface

Primary Color Palette

Organic and Healthy
a kid needs to be.

Admiration and success
for kids at every juncture.

Playful and shining
future for the kid.

Love and affection to
the kids at all times.

Secondary Color Palette

Organic and Healthy
a kid needs to be.

Organic and Healthy
a kid needs to be.

Font needs to be rounded. It has to be childish playful so that kids will relate to the name. It has to be colorful and attractive.

The logo represents colourful life of kids as they are more dynamic and they like distinctive activities. In this logo, roundness of initials appears soft nature and additionally the circular shape represents the globe. Octopus is a symbol of Flexibility, Intelligence, Creativity, Insight and Vision as of GEMS. Octopus Tentacles speaks to that GEMS giving the numerous exercises

Character Design

We Made Octopus – A Child Like Character Attending School. This character becomes the core element of communication and interaction, therefore in different states, it can become the basic way to deliver the message to the customer.

Mascot Usage

Memorability | Recognizability | Visual marking | Personalization | Consistency
Emotion & interest trigger | Long-term perspective of image development.

Integrate Basic Shapes & Lines

These are the basic elements of learning

Pre Launch Campaign

Grow up once again with them

With children, parents also visit school & become like a child with their children holding school bags & water bottles. Therefore, it’s a chance for parents to Grow Up Once Again with children.

Launch Campaign

Life is a journey full of joy, opportunities, challenges and growth. To make it successful and fulfilling, it important to begin it right. Take the first step with G.E.M.S. Preschool & let your child go places.

Program-wise Characters

Digital Campaign

Every child learning begins with alphabets like A, B, C, D. We took this thought process & merged it with G.E.M.S.’s key points like Activities, Beginning, Creativity, Dance.