Launching the Existing Leading Brand to a New Brand
Apache at FC Road, was “the place” everyone used to recommend for drinks, finger food, and the adrenaline rushing rock music. Time passes, and today, the bar where you had your first underage drink has reborn with a new face. The Bid Capital is a premium café and bar which is going to be located on the ever-bustling FC Road. The Bid Capital is a seamless amalgamation of food, technology and experience. It has a USP of bidding for beverages as if in an auction. It is this unique value proposition that will be a crucial hook to attract customers. TBC is going to be a technology-driven place with innovative interventions to create a unique ambience and experience for the users.
The Deccan Bid Capital (TBC), started in mid-2018, is that new face. The idea of paperless operations and the use of technology is surely profitable from the business point of view but not every customer is tech-savvy.
The overall theme of the restaurant is based on bidding on food and drinks. They want to create a brand identity for The Bid Capital & convey to the customers of bidding for food & beverages.
This design is typography based. The colors have been chosen intelligently and cue colors usually associated with an auction, to do justice to the business offering. A minimal and clean design language has been used in order to portray the premium nature of the restaurant. A smart and aesthetical twist has been given to the identity to make it eye-catching.
Joy, Enthusiasm, Success, Change, Encouragement, Freedom, Fascination, Stimulation, Happiness, Enjoyment, Expression, Determination
Refreshing, Calming, Sophisticated, Energy, Wisdom, Good Luck, Friendship, Joy, Intuition
Due to their attributes, orange and teal form a perfect fit for The Bid Capital.
The overall identity of The Bid Capital Café and Bar was conceived to be designed in synchronization with its vibrancy and class, energy and spirit, fun and fancy. We have created the marketing collaterals for the brand. All the creatives and designs were used based on the brand guidelines created like fonts, colours and look and feel for The Bid Capital. Colours such as Teal Blue and Orange have long been associated with the bidding and food.
For coasters, we have created quirky lines and used the creatives which will be aligned to the brand guidelines. In the coasters as well as in all the communication collaterals, we have used inverted B as their identity.