Marketing & Communications for Veterinary Domain
Vetmaya is a vertically integrated veterinary healthcare service provider for the dairy sector in India, headquartered in Pune. We work alongside small, medium as well as large dairy, to provide end-to-end personalized doorstep veterinary care for livestock within their supplier base. Our primary objective is to enhance livestock productivity and increase profitability from dairying.
Challenge
To create awareness about Vetmaya as a preferred veterinary healthcare service provider to increase livestock productivity
Objective
To communicate USP’s and benefits of veterinary healthcare services to increase livestock productivity
Brand redesign
The sharp edges, color gradient, and complicated icons were refined to provide a clean look to Vetmaya identity. Compared to the previous logo, we have created a logo that is more traditional and which can gain the trust of the target audience.
Creating Brand Perception
To communicate veterinary healthcare, as a concept,
a parallel nation where livestock productivity is better
was created. The nation was named as Vetmaya Desha
Creating Brand Perception
To communicate veterinary healthcare, as a concept, a parallel nation where livestock productivity is better was created. The nation was named Vetmaya Desha
Creating Brand Perception
To communicate veterinary healthcare, as a concept, a parallel nation where livestock productivity is better was created. The nation was named as Vetmaya Desha
Character Designing
For Vetmaya we have created a character of a cow named Surabhi, to make the target audience (Rural customers) aware of the brand and its importance. This cow was used as a mascot for Vetmaya’s communication collaterals. We have coined the name Surabhi because the cow is also known as Surabhi in Hindu Mythology. We have designed this character in a very detailed manner. The sign of a healthy cow was used, such as the nose being clean with no discharge, the muzzle should be moist, the mouth with no dribbling saliva, the eyes being bright and alert and the cow’s udder is also clean and healthy
Gaay Ka Recharge
We have suggested ‘Gaay ka Recharge’ campaign to make the rural people aware of the Vetmaya. As most of the target audience was aware of the term recharge and its functioning. Hence, we used the term recharge to tell the audience, that as you do recharge of your mobile and TV, similarly to take care of your livestock you need to connect with Vetmaya, and with recharge of a particular sum, get your cow’s health check done by the expert to make her more productive, to improve the quality of milk and make her more efficient.
