Rebranding, Packaging & Marketing Design for a Bakery Brand
WS Bakers are a renowned chain of pastry & confectionery shops based out of Pune, who provide specially baked, pure vegetarian cakes, pastries and desserts that are available for shopping and delivery throughout the city. They have rapidly expanded to about 50+ stores within a short span of 3 years, and have a huge loyal base of patrons.
Challenge
Overcoming perceptions from the past, making the brand relevant to today, re-branding inertia, confused messaging, identity problems, etc
Objective
To uplift the brand, & consequentially, the brand perception among consumers & patrons.
Brand Design – Creating Brand Perception
To provide consumers with innovative & creative designs keeping in mind international standards & competition in the F & B market.
Brand Patterns & Colors
The colour pink is a delicate colour that represents attributes such as sweet, nice, charming, romantic, cute and tender. It is a colour of universal love and also represents friendship, affection, harmony, inner peace, and approachability.
The colour purple is associated with celebrations, nobility, luxury and royalty. It also represents extravagance, creativity, wisdom, dignity, peace & magic.
The pattern of confetti showcases celebration and fun. The use of colors is in line with the proposed brand identity.
The pattern symbolically showcases the layers of a cake. In addition to the primary colors, the use of secondary colors, namely orange and teal, has been done.
Store Space Branding
To provide consumers with innovative & creative designs keeping in mind international standards & competition in the F & B market.
Marketing & Brand Promotion
Right from an event sponsorship to regular promotion offers, we do many things to create awareness about the brand.
Campaign: Baker Bappa
On Ganpati festive occasion WS Bakers wanted to introduce new products such as Chocolate Modak, cake and savories, etc. To promote those products we came up with the idea of promoting it with Mascot and launched Baker Bappa Campaign.
