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Rebranding, Packaging & Marketing Design for a Bakery Brand

WS Bakers are a renowned chain of pastry & confectionery shops based out of Pune, who provide specially baked, pure vegetarian cakes, pastries and desserts that are available for shopping and delivery throughout the city. They have rapidly expanded to about 50+ stores within a short span of 3 years, and have a huge loyal base of patrons.

Challenge

Overcoming perceptions from the past, making the brand relevant to today, re-branding inertia, confused messaging, identity problems, etc

Objective

To uplift the brand, & consequentially, the brand perception among consumers & patrons.

Brand Design – Creating Brand Perception

To provide consumers with innovative & creative designs keeping in mind international standards & competition in the F & B market.

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Brand Patterns & Colors

The colour pink is a delicate colour that represents attributes such as sweet, nice, charming, romantic, cute and tender. It is a colour of universal love and also represents friendship, affection, harmony, inner peace and approachability.
The colour purple is associated with celebrations, nobility, luxury and royalty. It also represents the extravagance, creativity, wisdom, dignity, peace & magic.

The pattern of confetti showcases celebration and fun. The use of colors is in line with the proposed brand identity.
The pattern symbolically showcases layers of a cake. In addition to the primary colors, use of secondary colors, namely orange and teal, has been done.

Store Space Branding

To provide consumers with innovative & creative designs keeping in mind international standards & competition in the F & B market.

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Marketing & Brand Promotion

Right from an event sponsorship to regular promotion offers, we do many things to create awareness about the brand.

Campaign: Baker Bappa

On Ganpati festive occasion WS Bakers wanted to introduce new products such as Chocolate Modak, cake and savories, etc. To promote those products we came up with the idea of promoting it with Mascot and launched Baker Bappa Campaign.

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