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Transforming Brand from a College to University & Launching in the Market

The work for MIT-WPU covers the entire spectrum of branding and marketing, right from internal branding to admission campaigns to branding for their events like the sports fest called Summit, the cultural fest called Aarohan, National Teachers Congress & Bhartiya Chhatra Sansad. Nonetheless, the biggest project for MIT-WPU was their admissions campaign. The aim was to communicate the fact that MIT-WPU does not only educate students but empowers them with the wisdom to observe.

Challenge

Repositioning of MIT-WPU Brand to
Build Distinct Identity than just an
Engineering College.

Objective

Communicate ‘Empowerment of Student’ Together with Education in MIT-WPU. Launch Knowledge is Everywhere Admission Campaign for Brand Establishment.

When we started to work on the brand, we observed, the visual communication i.e. colour tone, the motif was different according to academic programmes. We came up with the common motif which will go with each and every academic programme and will be a part of single-family.

Color and Shape

Each Degree Programs is represented by a different color. The colors used here the subset of the Brand color Blue and Red. This is done to differentiate each degree program and also maintain the family of colors that represents MIT-WPU.

Campaign 2018-19

Knowledge is Everywhere

Taking inspiration from the most celebrated scientists & management gurus. We have showcased a range of storylines that are very popular across generations. The designs have been created in vibrant colour schemes that will catch viewers’ attention immediately. These storylines fit best with every aspect of MIT-WPU’s brand ethos- Technology, Innovation, Research & Social Entrepreneurship.

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Failed 1,000 Times
Thomas Edison
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Inspired From Flying Birds
Wright Brothers
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Failed Several Elections
Abraham Lincoln
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Why did the Apple Fall?
Isaac Newton

Bridging the gap between
the Student’s & University

Internal Branding

Taking inspiration from the most celebrated scientists & management gurus. We have showcased a range of storylines that are very popular across generations. The designs have been created in vibrant colour schemes that will catch viewers’ attention immediately. These storylines fit best with every aspect of MIT-WPU’s brand ethos- Technology, Innovation, Research & Social Entrepreneurship..

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