Branding & Marketing for the Solar & Energy Sector
Lack of awareness about brand Sunshot in Solar Rooftop installation among Large-Mid Enterprises
To communicate Sunshot’s rooftop installation capabilities and build brand recognition among large-mid enterprises
Sunshot wanted to position itself among businesses by communicating solar rooftops as an asset to the business and an important investment. Hence, for the same, we have designed a newspaper ad, which was carried by The Economic Times. Our core focus was to get this ad featured by The ET because this newspaper is primarily consumed by business people or the decision-makers of the enterprise.
We have also designed a mobile van for the brand, to increase awareness about the brand and to communicate the successful installation of the solar rooftop by Sunshot at Bengaluru International Airport.
Our team has suggested the brand to participate in various exhibitions related to the solar rooftop to increase the brand’s visibility. Hence, for the events, we have designed a backdrop, podium, brochure, and standees.
How to have a Sustainable Lifestyle?
Internal Space Branding
On the basis of this concept, the team designed the entire office and rooms’ of Sunshot. Each room and cabin has been dedicated to the name of the five aforementioned elements. The design elements showcased have been designed basis of the PanchMahabhuta and that specific design is used with that specific element only. Below are the look and feel of Sunshot’s office.