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Branding & Design of a European Theme Based Bistro Bar & Cafe

Level 5 Bistro and Bar is an explosion of unique global flavors with a wide variety of European cuisines providing an exclusive bistro experience in the heart of Pune city. It is a little tour around the globe itself in terms of food and ambiance. A European bistro brings the global cuisine to your tables to give you an experience of food around the globe. Level 5 is not just a literal representation of global experience in terms of food but also in terms of ambience.

Challenge

To create awareness about the brand, Level 5 to the target audience. We have also recommended the overall theme of the resturant, which is based on Europe.

Objective

The overall theme of the restaurant is based on an European theme. In their interiors as soon as you enter the space you will see different types of creatives which represents Europe. As already mentioned the relation between bistro & Europe, hence, we selected Europe as the theme for Level 5, Bistro and Bar.

Moodboard

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A bistro or bistrot is, in its original Parisian incarnation and are defined mostly by the foods they serve. French home-style cooking, and slow-cooked foods using locally available ingredients, spices, and condiments, served with wine and coffee are closely associated with the term bistro. The etymology of the word “bistro” dates back to 1884, when it was a French colloquial lingo for “little wine shop or restaurant”. Bistros likely developed out of the basement kitchens of Parisian apartments. Apart from their ambience, menus equally important in a bistro.

The word “bistro” finds its origins in French literature. Since Level 5 serves Italian cuisine, this identity brings a twist to the French / Italian typography with a more casual and modern look in line with the vibe of the restaurant.

The typeface used is curvy which is in line with the representation of a culinary brand. The black colour usage is to maintain an elegant look to balance the informality of the typeface.

Brand Design-Creating Brand Perception

Communicating Level 5 brand attributes, personality & European theme through collaterals and merchandise

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