Branding & Design of a European Theme Based Bistro & Bar
Level 5 Bistro and Bar is an explosion of unique global flavors with a wide variety of European cuisines providing an exclusive bistro experience in the heart of Pune city. In terms of cuisine and ambiance, it is a miniature tour around the world. A European bistro offers you the experience to enjoy cuisine from all over the globe by bringing international cuisine to your table. Level 5 is a literal representation of the global experience, not just in terms of cuisine but also in terms of ambiance.
To create awareness about the brand, Level 5 Bistro & Bar to the target audience. The restaurant’s overall theme, which has European elements, has also been recommended by us.
Objective
The overall theme of the restaurant is based on a European theme. In their interiors as soon as you enter the space you will see different types of creatives that represent Europe. We selected Europe as the theme for Level 5, Bistro and Bar, in light of the connection between bistros and Europe that has already been mentioned.
Moodboard
A bistro or Bistrot is, in its original Parisian incarnation and is defined mostly by the foods they serve. French home-style cooking, and slow-cooked foods using locally available ingredients, spices, and condiments, served with wine and coffee are closely associated with the term bistro. The etymology of the word “bistro” dates back to 1884 when it was a French colloquial lingo for “little wine shop or restaurant”. Bistros likely developed out of the basement kitchens of Parisian apartments. Apart from their ambiance, menus are equally important in a bistro.
The word “bistro” finds its origins in French literature. Since Level 5 serves Italian cuisine, this identity brings a twist to the French / Italian typography with a more casual and modern look in line with the vibe of the restaurant.
The typeface used is curvy which is in line with the representation of a culinary brand. The black color usage is to maintain an elegant look to balance the informality of the typeface.
Brand Design-Creating Brand Perception
Communicating Level 5 brand attributes, personality & European theme through collaterals and merchandise
