A Leading Cancer Research Hospital in Raipur

VMRF is a non-profit organization initiated by Vedanta Resources and Bharat Aluminium Co. Ltd. (BALCO) to contribute to the prevention of cancer and its related illnesses through a Centre of Excellence in medical, surgical and radiation oncology. More than 2.5 million Indians currently live with cancer and the country sees over 5,50,000 cancer-related deaths each year. With these statistics in mind, VMRF aims to bring ultra-modern, multi-modality diagnostic and therapeutic facilities within easy reach of India’s population at a reasonable and affordable cost.

Challenge

To make Balco as preferred choice for affordable cancer treatment center for all class of consumers

Objective

To establish BALCO as a leading state of art cancer research and treatment center

Brand Design – Creating Brand Perception

Communicating brand BALCO’s attributes & values i.e. care, compassion, cure, trust & more through colors & element.