End to End Branding, Marketing & Launching it in Somatane Phata, Pune

While choosing healthcare facility, people look for Quality, Expertise and Care. The preference is given to Prompt and Precise treatment. While the hospital is equipped with infra-tech and expertise in all disciplines, the hospital also carries the tag of LEVEL 1 Trauma Centre.

Challenge

  • To create a brand out of Sparsh Hospital that is highly functional in nature and is entirely based on the offerings, tangible as well as intangible
  • To create awareness about the brand, with a focussed approach towards the trauma centre

Objective

To created a focussed approach to achieve our goals through customised messaging & positioning. This will be communicated to specific target audience via various media channels to create an apt brand image & to bring about the desired awareness.

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Hospital Space Branding

Branding is about how you relate to the patients you serve. To build a positive reputation, establish credibility, and creating a brand that consumers, prospects, and current patients trust. And how things like the logo, design elements, and how the Hospital speaks which separates out with other competitors.

Marketing Collateral

Designing collaterals as and when required by the client like Leaflets, Hoarding, Standee, Brochure, etc. The existing identity, look and feel of the brand were carried forward smartly incorporated in the new designs.