onezeroeight

Branding & Design for a Brewery Brand

Babylon is the largest brewery of Maharashtra and only brewery in Kothrud, Pune. Babylon offers you an extensive variety of craft beers with an assortment of scrumptious global cuisines on the menu. So, you have the best brew to pair with your bite.

Challenge

To create awareness about the brand, Babylon to the target audience. We have also recommended the overall theme of the restaurant, which is based on Egypt.

Objective

As already mentioned the relation between Babylon & Egypt, hence, we selected Egypt as the theme for Babylon Craft brewery. So the main objective is to create a brand identity for Babylon & create the experience of Egypt.

Moodboard

onezeroeight

The Lion of Babylon is an ancient Babylonian symbol and represents Ishtar, the goddess of fertility, love, and war. Meant not only to symbolize Babylon but to instill fear in enemies, it seems fitting that a single stone lion, albeit poorly preserved, is the only true remainder of Babylon that stands in Iraq today. The Lion of Babylon symbolically represented the King of Babylon. The depiction is based on the Mesopotamian lion, which used to roam in the region. The lion featured as the dexter supporter on the coat of arms of Iraq from 1932-1959.

Egyptian Theme

The overall theme of the restaurant is based on an Egyptian theme. In their interiors as soon as you enter the space you will see different types of creatives which represent Egypt. As already mentioned the relation between Babylon and Egypt, hence, we selected Egypt as the theme for Babylon, craft brewery.

Egyptian Theme

The overall theme of the restaurant is based on an Egyptian theme. In their interiors as soon as you enter the space you will see different types of creatives which represent Egypt. As already mentioned the relation between Babylon and Egypt, hence, we selected Egypt as the theme for Babylon, craft brewery.

Menu card

To bring consistency to the overall theme, the design of the menu card is also on similar lines i.e., the Egyptian theme. We have used the creative of Heset, the goddess of food and drink on the menu. In Egypt, there are different types of deities that represent different things/concepts such as love, sun, moon, etc. Hence, on the Menu card creative, we have used God which is related to food, drink, nature, etc.

onezeroeight
onezeroeight
onezeroeight
onezeroeight
onezeroeight
onezeroeight

More Work

iauro

Rebranding of a new age tech company
Brand Repositioning Creative Design

TVS Auto Assist

Digital Marketing & Creative Design for a Leading Automobile Brand
Brand Launch
Creative Design

SunShot

Branding & Marketing for the Solar & Energy Sector
Brand Design
Space Branding

Kalinga

Branding & Launch of a Pure Veg Gourmet Kitchen
Branding
Brand Communication

TATA Motors

Creative Design for Sustainability Division
Branding Brand Launch

Chocolate Biclate

Rebranding & Packaging Design for a Bakery Brand
Branding
Brand Launch

havmor

Packaging & Design for Ice-Cream Brand
Branding
Brand Launch

Raymond

Corporate Event planning & Execution for Employee Engagement (CEO/CXO level)
Brand Repositioning Creative Design

Que Spaces

Digital Marketing for Co-Working Space
Digital strategy
Creative Design

MIT-WPU

Transforming Brand from a College to University & Launching in the Market
Branding Launch Campaign

MultiFit

Branding & Marketing Activities for a Fitness Brand
Branding Brand Launch

Effingut

Marketing & Creative Design for Brewery Brand
Branding Brand Launch

WS Bakers

Rebranding, Packaging & Marketing Design for a Bakery Brand
Rebranding
Packaging

BALCO

Brand Identity Design to Marketing Collaterals for Launch the Brand in Raipur
Branding
Launch Campaign

G.E.M.S. Preschool

End to End Branding & Marketing for a New Preschool
Brand Positioning Creative Design

Insignia

Premium Real Estate Branding & Campaign Development
Branding
Launch Campaign

Level 5

Branding & Design of a European Theme Based Bistro Bar & Cafe
Branding Creative Design

A Fragrance Story

Branding & Packaging Design for a Perfume Brand
Branding
Packaging

The BID Capital

Launching the Existing Leading Brand to a New Brand
Branding Creative Design
Relaunching most preferred recipe book
BrandingTVS

Achalare

Sale & Marketing Campaign for a Plotting Project
Branding
Marketing

DADUF

UI & UX Design for a Educational Software Product
Branding
Marketing

Raco

Relaunching a 50 year Old Brand to New One
Branding
Marketing

Reboot

End to End Launching a Sports Brand in Pune Market
Branding
Marketing

Just Ask

UI & UX Design for a Polling & Research Mobile Application.
Branding
Brand Launch

Babylon

Branding & Design for a Brewery Brand
Brand Launch Creative Design

VishwaRaj Hospital

Rebrading & Marketing for a 2 year Old Brand
Branding
Marketing

Vetmaya

Marketing & Communications for Veterinary Domain
Campaign Creative Design

Sparsh Hospital

Relaunching most preferred recipe book
BrandingUI / UX

IIFL

Creative Design & Marketing Collaterals Development for a Leading Financial Brand
Digital Design Creative Design

AVA

Architectural & Interior Design Solution
Brand
Brand Creative

MPSC Mitra

Digital Strategy & Community Building for Publication Brand
Branding Identity

Vishwashanti Gurukul

Launch Strategy, Marketing Campaigns , Internal Branding
BrandingMarketing

BECIS

Branding