Babylon Craft Brewery – Branding & Design based on the Egyptian theme
Babylon Craft Brewery is the largest brewery in Maharashtra and the only brewery in Kothrud, Pune. Babylon offers you an extensive variety of craft beers with an assortment of scrumptious global cuisines on the menu. So, you have the best brew to pair with your bite.
To create awareness about the brand, Babylon to the target audience. We have also recommended the overall theme of the restaurant, which is based on Egypt.
Objective
To show the relationship between Babylon Craft Brewery & Egypt, we selected Egypt as the theme for Babylon Craft brewery. So the main objective is to create a brand identity for Babylon & create the experience of Egypt.
Moodboard
The Lion of Babylon is an ancient Babylonian symbol that is associated with the Mesmopotamian goddess Inanna, the goddess of fertility, love, and war. Meant not only to symbolize Babylon but to instill fear in enemies, it seems fitting that a single stone lion, albeit poorly preserved, is the only true remainder of Babylon that stands in Iraq today. The Lion of Babylon symbolically represented the King of Babylon. The depiction is based on the Mesopotamian lion, which used to roam in the region. The lion featured as the dexter supporter on the coat of arms of Iraq from 1932-1959.
Egyptian Theme
The overall theme of the restaurant is based on an Egyptian theme. In their interiors as soon as you enter the space you will see different types of creatives which represent Egypt. As already mentioned about the relationship between Babylon Craft Brewery and Egypt, we have depicted the Egyptian theme through their interior design, menu cards, staff uniform, etc. One such example of a creative brand design is represented through the marketing collateral given below.
Egyptian Theme
The overall theme of the restaurant is based on an Egyptian theme. In their interiors as soon as you enter the space you will see different types of creatives which represent Egypt. As already mentioned the relationship between Babylon and Egypt, hence, we selected Egypt as the theme for Babylon, a craft brewery.
Menu card
To bring consistency to the overall theme, the design of the menu card is also on similar lines i.e., the Egyptian theme. We have used the creative of Heset, the goddess of food and drink on the menu. In Egypt, there are different types of deities that represent different things/concepts such as love, sun, moon, etc. Hence, on the Menu card creative, we have used God which is related to food, drink, nature, etc.
