Rebranding & Marketing for a 2 year Old Brand
- Differentiation from
- Communication with the
- Perpetual make over
- Not top of the mind recall
- To increase awareness & to communicate that VishwaRaj is a 300 bedded Multispecialty Hospital with State-of-the-art medical services
- Department-wise focus
- To create an emotional connect
- To drive footfall
The triquetra is another commonly used Celtic symbol the meaning of which varied with time and the tribe using it. Derived from the Latin language, the term triquetra simply means “three-cornered”.
The triquetra symbol has been used to represent many different concepts throughout time. As far as symbolizing a trinity goes, it was used to represent mind, body, and soul; past, present, and future; life, death, and rebirth; creation, preservation, and destruction; thought, feeling, and emotion; earth, air, and water.
Designing collaterals as and when required by the client like Leaflets, Hoarding, Standee, Brochure, etc.
The existing identity, look and feel of the brand were carried forward smartly and incorporated into the new designs.
3rd Anniversary Campaign Concept
Serving with a Smile
A smile sets a positive tone for any event. Smiling communicates the state of our mind. It helps form the customer’s first impression, an indication of a pledge, and a strong commitment to offering a satisfactory product or service. It enhances our relationship with every customer we help or service. A smile tells our first impressions. It establishes a strong rapport and initiates trust.