Vishwaraj Hospital Logo

Rebranding & Marketing for a 2 year Old Brand

Post analysis and formulation of communications objectives, we have created a focused approach to achieve our goals through customized messaging and positioning. This will be communicated to a specific target audience via various media channels to create an apt brand image and to bring about the desired awareness. Every brand has attributes that make it stand out in the market as compared to others. Hence, we identified major attributes and challenges associated with the brand.

Challenge

  • Differentiation from
    competition
  • Communication with the
    Target Audience
  • Perpetual make over
  • Not top of the mind recall

Objective

  • To increase awareness & to communicate that VishwaRaj is a 300 bedded Multispecialty Hospital with State-of-the-art medical services
  • Department-wise focus
  • To create an emotional connect
  • To drive footfall

Creative Route Triquetra

The triquetra is another commonly used Celtic symbol the meaning of which varied with time and the tribe using it. Derived from the Latin language, the term triquetra simply means “three-cornered”. The triquetra symbol has been used to represent many different concepts throughout time. As far as symbolizing a trinity goes, it was used to represent mind, body, and soul; past, present, and future; life, death, and rebirth; creation, preservation, and destruction; thought, feeling, and emotion; earth, air, and water.
Vishwaraj Hospital logo construction along with colour scheme

Marketing Collateral

Designing collaterals as and when required by the client like Leaflets, Hoarding, Standee, Brochure, etc. The existing identity, look and feel of the brand were carried forward smartly and incorporated into the new designs.

Brand Positioning

Tumchya Aarogyaachaa Saathidaar | Working Together For Health. To provide world-class, holistic medical facilities to patrons with a steadfast adherence to strict ethical and moral codes and build a healthcare brand with a strong value-based foundation of trust, care, and compassion.
Vishwaraj Hospital outdoor hoarding
Vishwaraj Hospital pamphlet design
Vishwaraj Hospital smiley badge for 3rd anniversary

3rd Anniversary Campaign Concept

Serving with a Smile

A smile sets a positive tone for any event. Smiling communicates the state of our mind. It helps form the customer’s first impression, an indication of a pledge, and a strong commitment to offering a satisfactory product or service. It enhances our relationship with every customer we help or service. A smile tells our first impressions. It establishes a strong rapport and initiates trust.
 Vishwaraj Hospital brochure design
Vishwaraj Hospital billboard design

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