OneZeroEight

Marketing & Communications for Veterinary Domain

Services

Sector

Campaign | Marketing Strategy | Brand Re-positioning

Veterinary Healthcare

Vetmaya is a vertically integrated veterinary healthcare service provider for the dairy sector in India, headquartered in Pune. We work alongside small, medium as well as large dairy, to provide end-to-end personalized doorstep veterinary care for livestock within their supplier base. Our primary objective is to enhance livestock productivity and increase profitability from dairying.

01 - THE CHALLENGE

To build awareness for Vetmaya as a trusted veterinary healthcare provider in an unorganized market, while establishing the importance of veterinary care in improving livestock productivity.
To shift the perception from reactive treatment to preventive care, and stand apart from inconsistent local service options.

02 - THE OBJECTIVES

To communicate Vetmaya’s key USPs and the value of structured veterinary care in a simple, relatable way—driving adoption and positioning it as a reliable partner for better livestock health and productivity.
To ensure clear understanding while building credibility and long-term engagement with livestock owners.

03 - BRAND REDESIGN

The sharp edges, color gradient, and complicated icons were refined to provide a clean look to Vetmaya identity. Compared to the previous logo, we have created a logo that is more traditional and which can gain the trust of the target audience.

04 - CREATING BRAND PERCEPTION

To communicate veterinary healthcare, as a concept, a parallel nation where livestock productivity is better was created. The nation was named Vetmaya Desha

04 - CREATING BRAND PERCEPTION

To communicate veterinary healthcare, as a concept, a parallel nation where livestock productivity is better was created. The nation was named Vetmaya Desha

04 - CREATING BRAND PERCEPTION

To communicate veterinary healthcare, as a concept, a parallel nation where livestock productivity is better was created. The nation was named Vetmaya Desha

04 - CHARACTER DESIGNING

For Vetmaya we have created a character of a cow named Surabhi, to make the target audience (Rural customers) aware of the brand and its importance. This cow was used as a mascot for Vetmaya’s communication collaterals. We have coined the name Surabhi because the cow is also known as Surabhi in Hindu Mythology. We have designed this character in a very detailed manner. The sign of a healthy cow was used, such as the nose being clean with no discharge, the muzzle should be moist, the mouth with no dribbling saliva, the eyes being bright and alert and the cow’s udder is also clean and healthy.

Gaay Ka Recharge

We have suggested ‘Gaay ka Recharge’ campaign to make the rural people aware of the Vetmaya. As most of the target audience was aware of the term recharge and its functioning. Hence, we used the term recharge to tell the audience, that as you do recharge of your mobile and TV, similarly to take care of your livestock you need to connect with Vetmaya, and with recharge of a particular sum, get your cow’s health check done by the expert to make her more productive, to improve the quality of milk and make her more efficient.