Services
Sector
Brand Design | Space Branding | Print Campaigns Marketing Strategy
Renewable Energy
Solar technology is a proven way to cut electricity costs, widely adopted by businesses. Sunshot has delivered 175+ rooftop projects across India, including major airports and stations, and pioneered 3D-printed structures for precise fit, reduced vibration, and enhanced durability of solar installations.
01 - THE CHALLENGE
Low brand awareness and limited differentiation in a highly competitive solar market made it difficult for Sunshot to build trust among large and mid-sized enterprises, despite strong project credentials, innovative capabilities, and a proven track record across multiple high-profile installations.
02 - THE OBJECTIVES
To effectively communicate Sunshot’s rooftop solar installation expertise, showcase its large-scale projects and innovation, and position the brand as a reliable, high-performance partner—ultimately increasing visibility, credibility, and preference among large and mid-sized enterprise decision-makers.
03 - COMMUNICATION DESIGN
Sunshot’s communication positioned solar rooftops as a valuable business investment through a targeted Economic Times ad, mobile van branding, and exhibition collaterals like backdrops, brochures, podiums, and standees - enhancing visibility, credibility, and awareness among key enterprise decision-makers.
04 - HOW TO HAVE A
SUSTAINABLE LIFESTYLE?
Solar energy supports a sustainable lifestyle by reducing dependence on limited resources. The sun powers all life, aligned with the concept of Pancha Mahabhuta-five elements: Agni (fire), Jal (water), Vaayu (air), Akash (space), and Bhumi (earth).
05 - INTERNAL SPACE BRANDING
Inspired by Pancha Mahabhuta, Sunshot’s office design assigns each room to one of the five elements. Customized design elements reflect each element’s essence, creating a cohesive, thematic workspace that embodies sustainability and philosophical harmony.
06 - SUSTAINABLE MERCHANDISE
Suggested sustainable merchandise like plantable pens and pencils, recyclable notepads, energy-saving switchboard reminders, and standees showcasing the Sun and Pancha Mahabhuta to promote awareness.
