Services
Sector
Brand Strategy | Branding & Marketing | Website | Space Design
Healthcare
When choosing a healthcare facility, people look for Quality, Expertise, and Care. The preference is given to Prompt and Precise treatment. While the hospital is equipped with infra-tech and expertise in all disciplines, the hospital also carries the tag of LEVEL 1 Trauma Centre.
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
01 - THE CHALLENGE
To create awareness about the brand, with a
focussed approach towards the trauma centre
02 - THE OBJECTIVES
To create a focused approach to achieve our goals through customised messaging & positioning. This will be communicated to a specific target audience via various media channels to create an apt brand image & to bring about the desired awareness.
03 - LOGO CONCEPT
When these elements merge, they form a unified system, not isolated ideas, but interdependent forces. Together, they create a symbol that represents:
A complete healthcare experience: human-first, science-backed, and future-moving.
04 - COLOUR PALETTE
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
04 - COLOUR PALETTE
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
06 - HOSPITAL SPACE DESIGN & BRANDING
07 - MARKETING COLLATERAL
Designing collaterals as and when required by the hospital client like Leaflets, Hoarding, Standee, Brochure, etc. The existing identity, look and feel of the brand were carried forward smartly and incorporated into the new designs.
