Services
Sector
Insights | Rebranding | Packaging Design | Marketing Strategy
Environmental Sustainability
Renew Oceans is a non-profit organisation working to reduce ocean plastic pollution where it begins - in populous, river-adjacent communities in the developing world.
01 - THE CHALLENGE
The brand faced a lack of consistency across its social media presence due to the absence of standardized design guidelines. Each communication piece varied in layout, typography, color usage, and visual style, leading to a fragmented brand identity. This inconsistency diluted brand recall, reduced the impact of messaging, and made it difficult to establish a strong, recognizable presence among its audience.
02 - THE OBJECTIVES
To create a cohesive system of standardized social media templates that ensure consistency in design elements like typography, colors, and layout, improving brand recognition, strengthening communication, and enabling efficient, high-quality content creation across platforms.
03 - Client’s Vision
04 - Design Inspiration &
Types of Use
We identified Telegram as the most popular platform among MPSC aspirants, with over 3 lakh active users. We launched the MPSC Mitra channel and saw rapid growth within a week, with students actively subscribing and requesting more content.
05 - Visual Representation Style
We prepared a visual representation of the concept of the circular economy using human illustrations and pictographs. The idea was to communicate the message of sustainable community engagement to achieve the desired output.
06 - Branding
Renew Oceans installed recycling ATMs for plastic waste, rewarding users with travel discount coupons. Branded rickshaws were introduced as a sustainable transport option, encouraging participation while promoting eco-friendly behavior across the city.
07 - Impact Report
The impact report showcases achievements using brand-consistent design, colors, and typography, crafted to be visually engaging, avoiding monotony while encouraging readers to explore the content.
