Services
Sector
Branding | Marketing Strategy
Sports / Fitness
Overall communication of the brand captures the spirit and emotion associated with sports; it aims at evoking the spirit and feelings in the target audience. It helps build an identity that attracts people to sporting activities.
01 - THE CHALLENGE
To create a distinctive brand foundation—including the name, tagline, and visual identity—for an upcoming sports facility in Hinjewadi, Pune. The challenge was to build a strong, recognizable presence in a competitive urban landscape while capturing the energy and spirit of sports in a way that stands out across physical and digital touchpoints.
02 - THE OBJECTIVES
To develop a brand identity that resonates with young professionals from the IT and corporate sectors, creating a strong emotional connect with sports. The aim was to position the facility as more than just a playing space—making it a go-to destination for recreation, engagement, and community.
03 - BRAND IDENTITY
Brand identity for Reboot is created to capture the spirit of sports that carries a modern, classy and peppy outlook. Built to make a statement, the logo is inspired by the concept of the ‘infinite spirit of sporting’.
Stop Talking Start Playing
We have suggested ‘Stop Talking, Start Playing’ campaign to make people aware of the Reboot sport arena and to attract people toward sporting activities.
Spark Up Your Energy
To create visual creative that promote their Sports facility and to show offers like:
Corporatr10 • Happy50 • Grass25 • Friday25
Reboot Inception
Reboot Inception is a futsal tournament conceptualized and conducted especially for the corporate and the IT employees in the city. Keeping in mind the nature of this event, we used the colours associated with a football field throughout the designs. Thus, all the designs are made in brown and green, brown being the soil and green being the grass.
