Services
Sector
Branding | Marketing
Corporate Communications
Raymonds has been on a journey for over 90 years now & through this journey, they all have seen many successes and failures. No matter how big or small these ups and downs have been, They have learned and walked ahead. Due to these experiences, we as a family have become wiser. Although we feel, that most of these stories / small successes, in distant locations, sometimes go completely unheard.
01 - THE CHALLENGE
Capture and unify diverse, unheard success stories across locations while engaging senior leadership, and design a compelling event experience that translates complex ideas of disruptive change into relatable, inspiring, and actionable insights for all participants.
02 - THE OBJECTIVES
Create strong awareness and deeper understanding of managing disruptive change by empowering leaders with the right mindset, tools, and collaborative thinking, while reinforcing a unified brand narrative that inspires innovation, adaptability, and collective organizational growth.
Interchange’ 16 focuses on equipping you with tools and thought processes
to not just manage disruption, but more importantly, become the disruptor.
04 - Theme of the Event
‘I Can’ is an approach towards a problem, an attitude of tackling it before it arises. ‘I Can’ is the core belief of our philosophy of empowerment of every individual for achieving collective success.
05 - Designing Brand Perception
Designing collaterals & merchandise required by the client for event Interchange16. The existing look & feel of the brand were carried forward smartly in the new designs so that the patrons are not alienated. Their identity was also smartly incorporated into the designs.
06 - Designing Passes for Event
Designing collaterals & merchandise required by the client for event Interchange16. The existing look & feel of the brand were carried forward smartly in the new designs so that the patrons are not alienated. Their identity was also smartly incorporated into the designs.
07 - Theme of the Event 2017
The word “uncode” showcases interconnections between the alphabets. This depicts the inter-dependability and necessity of each of the factors that go into making an exponential organization. The flow is a representation of fluidity required for an exponential organization to adapt to or slow smoothly through external factors. VUCA colors have been incorporated into the theme design. The second iteration showcases the VUCA world in the alphabet “o”.
