Digital Strategy & Community Building for Publication Brand
Digital Strategy & Community Building for Publication Brand
Branding & Launch of a Pure Veg Gourmet Kitchen
Services
Sector
Identity | Branding | UI/UX
Educational
MPSC Mitrawas is our brainchild to get a step closer to students preparing for MPSC exams. As the name suggests ‘Mitra’ would help students to learn and explore tips and tricks to crack MPSC exams. We initiated a lot of study material in digital format under the name MPSC Mitra
01 - THE CHALLENGE
Nitin Prakashan faced limited digital visibility and struggled to connect with the growing base of MPSC aspirants online. The key challenge was to stand out in a competitive edtech space while building trust, engagement, and consistent reach among students.
02 - THE OBJECTIVES
To establish a strong digital presence and expand reach among MPSC aspirants by creating valuable, accessible content,
increasing engagement, and building a loyal student community across digital platforms.
01 - THE CHALLENGE
Nitin Prakashan faced limited digital visibility and struggled to connect with the growing base of MPSC aspirants online. The key challenge was to stand out in a competitive edtech space while building trust, engagement, and consistent reach among students.
02 - THE OBJECTIVES
To establish a strong digital presence and expand reach among MPSC aspirants by creating valuable, accessible content,
increasing engagement, and building a loyal student community across digital platforms.
01 - THE CHALLENGE
Nitin Prakashan faced limited digital visibility and struggled to connect with the growing base of MPSC aspirants online. The key challenge was to stand out in a competitive edtech space while building trust, engagement, and consistent reach among students.
02 - THE OBJECTIVES
To establish a strong digital presence and expand reach among MPSC aspirants by creating valuable, accessible content, increasing engagement, and building a loyal student community across digital platforms.
Cultural Symbolism
Cultural Symbolism
The Lion of Babylon is an ancient Babylonian symbol that is associated with the Mesmopotamian goddess Inanna, the goddess of fertility, love, and war. Meant not only to
symbolize Babylon but to instill fear in enemies, it seems fitting that a single stone lion, albeit poorly preserved, is the only true remainder of Babylon that stands in Iraq today.
The Lion of Babylon symbolically represented the King of Babylon. The depiction is based on the Mesopotamian lion, which used to roam in the region. The lion featured as the dexter supporter on the coat of arms of Iraq from 1932-1959.
Cultural Symbolism
Cultural Symbolism
The Lion of Babylon is an ancient Babylonian symbol that is associated with the Mesmopotamian goddess Inanna, the goddess of fertility, love, and war. Meant not only to
symbolize Babylon but to instill fear in enemies, it seems fitting that a single stone lion, albeit poorly preserved, is the only true remainder of Babylon that stands in Iraq today.
The Lion of Babylon symbolically represented the King of Babylon. The depiction is based on the Mesopotamian lion, which used to roam in the region. The lion featured as the dexter supporter on the coat of arms of Iraq from 1932-1959.
03 - Adding new identity
MPSC Mitrawas our brain child to get a step closer
to students preparing for MPSC exams. As the name suggest ‘Mitra’ would help students to learn and explore tips and tricks to crack MPSC exams. We initiated lot study material in digital format under the name MPSC Mitra
MPSC Mitrawas our brain child to get a step closer to students preparing for MPSC exams. As the name suggest ‘Mitra’ would help students to learn and explore tips and tricks to crack MPSC exams. We initiated lot study material in digital format under the name MPSC Mitra
04 - Creating knowledge
sharing posts
We identified Telegram as the most popular platform among MPSC aspirants, with over 3 lakh active users. We launched the MPSC Mitra channel and saw rapid growth within a week, with students actively subscribing and requesting more content.
05 - Leveraging the power of Youtube
We started shooting video lecture on specific topics
demanded by students.
Video were promoted on Facebook, youtube
SEO, Mailers, etc.
Within a day we started getting hits on our Youtube
channel and views on the video.
Youtube also helped us to collect important info on
which video we should develop next as per the
student’s demand.
We started shooting video lecture on specific topics demanded by students.
Video were promoted on Facebook, youtube
SEO, Mailers, etc.
Within a day we started getting hits on our Youtube channel and views on the video.
Youtube also helped us to collect important info on which video we should develop next as per the student’s demand.
