Digital Strategy & Community Building for Publication Brand
MPSC Mitrawas is our brainchild to get a step closer to students preparing for MPSC exams. As the name suggests ‘Mitra’ would help students to learn and explore tips and tricks to crack MPSC exams. We initiated a lot of study material in digital format under the name MPSC Mitra
To overcome the problem Nitin Prakashan needs a strong digital presence and mass reach amongst MPSC aspirants who are preparing for competitive exams.
Objective
To reach to the maximum number of students aspiring for MPSC
Adding new identity
MPSC Mitrawas our brain child to get a step closer to students preparing for MPSC exams. As the name suggest ‘Mitra’ would help students to learn and explore tips and tricks to crack MPSC exams. We initiated lot study material in digital format under the name MPSC Mitra
Creating knowledge sharing posts
We found Telegram as the most used app by MPSC students.
More than 3 lakh MPSC aspirants are active on Telegram.
We created our own channel on Telegram under MPSC students. Within a week we started getting subscriber on our channel demanding for more content to be pushed on this channel.
Leveraging the power of Youtube
We started shooting video lecture on specific topics demanded by students.
Video were promoted on Facebook, youtube SEO, Mailers, etc.
Within a day we started getting hits on our Youtube channel and views on the video.
Youtube also helped us to collect important info on which video we should develop next as per the student’s demand.
