Transforming Brand from a College to University & Launching in the Market
The work for MIT-WPU covers the entire spectrum of branding and marketing, right from internal branding to admission campaigns to branding for their events like the sports fest called Summit, the cultural fest called Aarohan, the National Teachers Congress & Bhartiya Chhatra Sansad. Nonetheless, the biggest project for MIT-WPU was its admissions campaign. The aim was to communicate the fact that MIT-WPU does not only educate students but empowers them with the wisdom to observe.
Challenge
Repositioning of MIT-WPU Brand to
Build Distinct Identity than just an
Engineering College.
Objective
Communicate ‘Empowerment of Student’ Together with Education in MIT-WPU. Launch Knowledge is Everywhere Admission Campaign for Brand Establishment.
When we started to work on the brand, we observed, that the visual communication i.e. colour tone, the motif was different according to academic programs. We came up with the common motif which will go with each and every academic program and will be a part of a single-family.
Color and Shape
Each Degree Program is represented by a different color. The colors used here are the subset of the Brand color Blue and Red. This is done to differentiate each degree program and also maintain the family of colors that represents MIT-WPU.
Campaign 2018-19
Knowledge is Everywhere
Taking inspiration from the most celebrated scientists & management gurus. We have showcased a range of storylines that are very popular across generations. The designs have been created in vibrant colour schemes that will catch viewers’ attention immediately. These storylines fit best with every aspect of MIT-WPU’s brand ethos- Technology, Innovation, Research & Social Entrepreneurship.
Failed 1,000 Times
Thomas Edison
Inspired From Flying Birds
Wright Brothers
Failed Several Elections
Abraham Lincoln
Why did the Apple Fall?
Isaac Newton
Bridging the gap between the Student’s & University
Internal Branding
Taking inspiration from the most celebrated scientists & management gurus. We have showcased a range of storylines that are very popular across generations. The designs have been created in vibrant colour schemes that will catch viewers’ attention immediately. These storylines fit best with every aspect of MIT-WPU’s brand ethos- Technology, Innovation, Research & Social Entrepreneurship.
