Services
Sector
Rebranding | Website | Merchandise
Educational Institution
The work for MIT-WPU covers the entire spectrum of branding and marketing, right from internal branding to admission campaigns to branding for their events like the sports fest called Summit, the cultural fest called Aarohan, the National Teachers Congress and Bhartiya Chhatra Sansad. Nonetheless, the biggest project for MIT-WPU was its admissions campaign. The aim was to communicate the fact that MIT-WPU does not only educate students but empowers them with the wisdom to observe.
When we started to work on the brand, we observed, that the visual communication i.e. colour tone, the motif was different according to academic programs. We came up with the common motif which will go with each and every academic program and will be a part of a single-family.
COLOUR & SHAPE
Each Degree Program is represented by a different color. The colors used here are the subset of the Brand color Blue and Red. This is done to differentiate each degree program and also maintain the family of colors that represents MIT-WPU.
ADMISSION CAMPAIGN
Taking inspiration from the most celebrated scientists & management gurus. We have showcased a range of storylines that are very popular across generations. The designs have been created in vibrant colour schemes that will catch viewers’ attention immediately. These storylines fit best with every aspect of MIT-WPU’s brand ethos- Technology, Innovation, Research & Social Entrepreneurship.
Failed 1,000 Times
Thomas Edison
Inspired From Flying Birds
Wright Brothers
Why did the Apple Fall?
Isaac Newton
Failed Several Elections
Abraham Lincoln
INTERNAL BRANDING
Taking inspiration from the most celebrated scientists & management gurus. We have showcased a range of storylines that are very popular across generations. The designs have been created in vibrant colour schemes that will catch viewers’ attention immediately. These storylines fit best with every aspect of MIT-WPU’s brand ethos- Technology, Innovation, Research & Social Entrepreneurship.
COFFEE TABLE BOOK
