Services
Sector
Brand Design | Launch Campaign | Marketing Collateral
Hospitality
Create a go-to place for an enticing variety of Indian Gourmet Cuisines offering a Carnival of flavours mixed with exotic ingredients ranging from delicious spices to calming desserts. Offering a unique gourmet experience, it’s fulfilling essence & Fine Dining makes it the perfect place for all the Veg gourmands to revel in.
The key challenge was repositioning Kalinga from a seafood-focused restaurant to a premium pure vegetarian gourmet destination while retaining its legacy and loyal customers. Strong associations with non-vegetarian cuisine made perception shift difficult. Additionally, the brand needed to stand out in a competitive fine-dining market with high expectations around quality, ambiance, and experience, requiring a seamless and authentic transformation.
The objective was to create a premium brand identity
that redefines Kalinga as a refined vegetarian gourmet destination. This involved blending its heritage with a modern appeal, developing a cohesive visual identity and brand language. The goal was to deliver a consistent, elevated dining experience across all touchpoints, positioning Kalinga as a preferred choice for discerning vegetarian diners seeking indulgence and authenticity.
We approached the Kalinga identity with the aim of creating a Historic, Premium, and memorable symbol that was familiar and immediately recognizable.
The name “Kalinga” itself is associated with a massive history and has an ethnic Indian feel to it. Historically, Kalinga was a kingdom that covers a large part of modern-day Odisha and northern Andhra. The famous Kalinga war that led to the annexure of the kingdom by the great Mauryan emperor Ashoka rings a bell with every history lover.
The identity design needs to reflect this very amalgamation of history & contemporary attributes.
04 - KALINGA LANGUAGE
The Brahmi script is one of the most important writing systems in the world by virtue of its time depth and influence. It represents the earliest post-Indus corpus of texts, and some of the earliest historical inscriptions found in India. Most importantly, it is the ancestor of hundreds of scripts found in South, Southeast, and East Asia. The following chart is the basic Brahmi script. There are many variations to the basic letter form.
Devnagri Logo has been created as per the English font to maintain consistency and font family.
06 - COLOUR PALLETE
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Gold is associated with sophistication, elegance, value, quality & status. Gold is a precious metal that is associated with wealth, grandeur, and prosperity
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Green is the color of nature. It symbolizes growth, harmony, and freshness.
07 - STATIONERY & MERCHANDISE
Stationery and merchandise were designed to extend Kalinga’s premium identity across touchpoints, incorporating rich colors, historical motifs, and refined typography. From menus to collaterals, each element reinforced a cohesive, luxurious brand experience rooted in heritage and contemporary elegance.
08 - MENU CARD DESIGN
PROBLEM:
Being an exotic cuisine restaurant, initially it was difficult to understand the cuisine in the menu card.
Ex. for :
Panseared Ravioli | Bruchetta TrioSage | Butter Gnocchi etc.
SOLUTION:
Created the menu design to understand the exotic cuisines with ingredients and actual image of the meal.
