Services
Sector
Branding & Marketing • Website • Insights & Positioning
IT Services
iauro solves complex business problems by leveraging continuously evolving new-age technologies, driven by a design thinking approach. By combining innovation with a deep understanding of user needs, the brand creates solutions that are not only technically robust but also meaningful and effective in real-world applications.
01 - BRAND PHILOSOPHY
At iauro, they believe
02 - BRAND PILLARS
03 - BRAND STORY
Zen is a Japanese school of Mahayana Buddhism emphasizing the value of meditation and intuition rather than ritual worship or study of scriptures.
ZenWe used an EnsŌ while creating a brand identity for iauro.
EnsŌ (formerly spelled ensŌ) is a sacred symbol of Zen Buddhism, which is also known as 'circle of enlightenment.
It is drawn using a singular brushstroke as a meditative practice, as it allows for no modifications. There are many different meanings of the ensŌ symbol few of them are:
Elegance, One-Mindedness and Strength.
The symbol of the new brand identity is 'lO! I' stands for input, 'O' stands for output and denotes continuous learning and evolution.
iauro is the company that builds everything between input & output.
04 - COLOUR PALLETE
05 - WEBSITE
The entire website of the brand has been revamped, from the concept to its content and design.
OneZeroEight, created a wireframe for the website to commence with the work. The new website is based on the industry standards and consumers expectations. For the website- we have created videos, infographic, animations, creatives and content.yana Buddhism emphasizing the value of meditation and intuition rather than ritual worship or study of scriptures.
Design Thinking
Microservices
Micro-frontend
06 - Stationery & Merchandise
All the merchandise has been changed and redesigned right from bags, to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for auro's new identity, where we have done internal branding, created a short video-which reveals the new brand identity, etc.
Working remotely created turmoil. Reasons to smile were few.
"To address this, two consultants - ‘I’ and ‘O’ were introduced."
these characters were designed to bring a lighter, more human touch to communication.
Designed a scalable visual system for Evolve 01 across digital touchpoints — ensuring consistency from announcement to closure, while visually expressing the idea of continuous evolution.
The workspace was designed to reflect iauro’s belief that people should drive technology. Instead of a purely functional environment, the space becomes a living expression of curiosity, evolution, and continuous learning.
