OneZeroEight

End to End New Pre-School Branding & Marketing

Services

Sector

Brand Development | Digital Marketing | Brand Positioning | Launch Campaign

Education

Gems was envisioned as a joyful learning space where curiosity leads the way. Built in Navi Peth, the preschool blends learning with play, encouraging exploration, creativity, and real-world application. The brand identity reflects this spirit through a bright, playful, and engaging visual language, aligning with its philosophy of nurturing confident, expressive, and independent children in a safe and stimulating environment.

The Problem We Solved

The Challenge

In Pune, preschools are dominated by national franchises with built-in parent trust. For a new independent brand like G.E.M.S., the challenge was not just visibility but quickly establishing credibility in a highly competitive market.

Objective

To create a distinctive brand identity that stands out, attracts children, and instantly reassures parents - consistently across billboards, social media, and the school gate.

Brand Design- Creating
Brand Perception

G.E.M.S. Preschool represents Creativity, Growth, Active, Explore, Intelligent, Experimental, Beginning, Fun & Learn. These Attributes Resembles with an Oceanic Animal Octopus -An Intelligent and Creative Animal.

Colour & Typeface

Primary Color Palette

Organic and Healthy
a kid needs to be.

Admiration and success
for kids at every juncture.

Playful and shining
future for the kid.

Love and affection to
the kids at all times.

Secondary Color Palette

Sparks imagination and creativity.

Brings energy and joyful curiosity.

The font needs to be rounded. It has to be childish and playful so that kids will relate to the name. It has to be colorful and attractive.

The logo represents colourful life of kids as they are more dynamic and they like distinctive activities. In this logo, the roundness of the initials appears soft in nature, and additionally, the circular shape represents the globe. The octopus is a symbol of Flexibility, Intelligence, Creativity, Insight, and Vision as of GEMS. Octopus Tentacles speaks to that GEMS giving the numerous exercises

Character Design

We Made Octopus, A Child Like Character Attending School. This character
becomes the core element of communication and interaction, therefore in different states, it can become the basic way to deliver the message to the customer.

Mascot Usage

Pre Launch Campaign

Grow up once again with them

With children, parents also visit school & become like a child with their children holding school bags & water bottles. Therefore, it’s a chance for parents to Grow Up Once Again with children.

Launch Campaign

Life is a journey full of joy, opportunities, challenges, and growth. To make it successful and fulfilling, it is important to begin it right. Take the first step with G.E.M.S. Preschool & let your child go places.

Launch Campaign

Launch Campaign

Program-wise
Characters

Program-wise Characters

Digital Campaign

Every child’s learning begins with alphabets like A, B, C, D.
We took this thought process & merged it with G.E.M.S.’s
key points like Activities, Beginning, Creativity, Dance.

Every child’s learning begins with alphabets like A, B, C, D.
We took this thought process & merged it with G.E.M.S.’s key points like Activities, Beginning, Creativity, Dance.

Every child’s learning begins with alphabets like A, B, C, D. We took this thought process & merged it with G.E.M.S.’s key points like Activities, Beginning, Creativity, Dance.