Eteva Tech - Rebranding Strategy of New Tech Company

Rebranding of a New-Age Tech Company

Eteva has helped countless businesses step into the future with its latest solution architecture technologies. Since their inception 5 years ago, Eteva has been at the forefront of digital engineering and innovation for many national and international clients. Their dedicated team of experts and developers is known for its highly customized architecture solutions crafted according to costomers’ specific business needs.

Insights

Rebranding

Website

Challenge

Challenge was to create and communicate Eteva as a trusted partner providing technology solutions with a holistic approach and expertise through communication and brand design.

Objective

To bring consistency in brand communication and brand design across all the marketing collaterals.
To visually communicate the unique identity of the brand and what it represents.

Brand Communication

Market scenario is changing rapidly, and businesses showcasing an agile and solution-oriented mindset to respond to these changes stay at top of the game. For Eteva has always been ahead of the curve in terms of delivering solutions that are end to end, cutting edge and enabled their customers to disrupt their respective industries. We derived the brand communication based on their innate brand attributes of being an agile, tech expert, visionary with solution-oriented mindset. A brand that can be trusted by customers for their digital enablement and digital transformation requirements.

Brand Communication

Market scenario is changing rapidly, and businesses showcasing an agile and solution oriented mindset to respond to these changes stay at top of the game. For Eteva has always been ahead of curve in terms of delivering solutions that are end to end, cutting edge and enabled thier customers to disrupt their respective industries. We derrived the brand commuincation based on their innate brand attributes of being a agile, tech expert, visionary with solution oriented mindset. A brand that can be trusted by customer for their digital enablement and digital transformation requirements.

Brand Concept:
Falcon is a symbol of Agility

Inspired by a falcon. Falcon represents something in your life that you are passionate about. It symbolizes vision, agility, and speed of thought process which is critical to keep up with the dynamically changing digital landscape.

Brand Concept:
Falcon is a symbol of Agility

Inspired from a falcon. Falcon represents something in your life that you are passionate about. It symbolizes vision, agility, and speed of thought process which is critical to keep up with the dynamically changing digital landscape.

Brand Identity Design

Eteva has successfully transformed their customers’ businesses with the support of Eteva’s brand ethos of being solution mindset oriented, agile, futuristic, advanced tech, empathy & partners.

To showcase Eteva’s brand ethos, we have undergone a massive change in the brand identity. Every aspect of Eteva’s brand has been revamped and aligned with brand attributes & what Eteva stands for.