OneZeroEight

Marketing & Creative Design
for Brewery Brand

Branding & Launch of a Pure Veg Gourmet Kitchen

Marketing & Creative Design
for Brewery Brand

Services

Sector

Brand Launch | Creative Design | Marketing Collateral

Food & Beverage

Founded in 2014, Effingut blends passion and experimentation to craft unique beers. With multiple Pune locations, it offers fresh, handcrafted brews using local ingredients, alongside diverse Indian and global cuisines - creating a distinctive, experience-driven brewery that goes beyond the conventional.

01 - THE CHALLENGE

Effingut needed to build strong brand awareness in Kharadi’s competitive F&B market, where craft beer culture was still emerging. The key challenge was educating consumers about craft vs bottled beer while attracting both new and regular drinkers. It required shifting perceptions and positioning Effingut as a unique, experience-driven brewery destination.

02 - THE OBJECTIVES

The objective was to position Effingut as a premium yet approachable craft brewery in Kharadi. Focus was on increasing footfall through strong storytelling, showcasing handcrafted beers, and enhancing the overall experience. It aimed to build a loyal community, encourage first-time trials, and differentiate the brand through quality, innovation, and local flavor inspiration.

01 - THE CHALLENGE

02 - THE OBJECTIVES

01 - THE CHALLENGE

02 - THE OBJECTIVES

03 - Brand Design- Creating
Brand Perception

Communicating Effingut brand attributes & personality through collaterals & merchandise

05 - Brand Communication -
#KharadiFeelsEffingut

Kharadi is known as an IT hub. IT professionals need to recharge themselves after a hectic work schedule. Incorporating the recharge concept together with stand-up comedy performance made the Effingut brand establish a distinct identity in Kharadi.

06 - #Oktoberfest Event

Designed event and in-house collaterals like Oktoberfest creatives and menus, maintaining brand consistency while evolving visuals, ensuring familiarity and seamlessly integrating the brand’s identity.