Services
Sector
Re-branding | Insights and Positioning | Website & Content Design
Enterprise IT Services
Circle B, part of the Taurus Group, is an official OCP Solution Provider delivering advanced infrastructure solutions across Europe. Its services include deploying racks, power systems, servers, storage, and switches, along with implementing and managing software-defined networking for scalable, efficient, and high-performance enterprise IT infrastructure.
01 - THE CHALLENGE
Circle B needed to evolve from a low-visibility, service-driven brand into a distinctive, future-ready identity. It had to build an independent voice while leveraging Taurus Group credibility, simplify complex OCP solutions, stand out globally, build trust across European markets, and align internal teams with a consistent brand vision.
02 - THE OBJECTIVES
The objective was to reposition Circle B as an innovation-led hyperscale partner with a modern, scalable identity, differentiating through technical expertise and customer-centricity, enhancing credibility, expanding across Europe, and aligning teams.
Circle B believes that openly sharing ideas, specifications, and another intellectual property is the key to maximizing innovation and reducing complexity in tech components.
04 - Theme of the Event
‘I Can’ is an approach towards a problem, an attitude of tackling it before it arises. ‘I Can’ is the core belief of our philosophy of empowerment of every individual for achieving collective success.
04 - BRAND COMUNICATION
After interacting with the Circle B team and researching the competitors we created an insights study. Which helped us to identify the positioning statement and overall communication strategy for the brand. Post the insights study we derived brand attributes, personality, philosophy, and brand pillars. For rebranding, we also did a study on OCP and started to brainstorm on how we can incorporate and interlink the word “Circle” with OCP attributes.
05 - THOUGHT PROCESS
As the brand name itself have the word “Circle” also they cater to OCP which means ‘Open Compute Project’ we came across the concept of “Open”, using the open circle for creating the identity. The circle represents transformation, and collaboration and the open circle represents the open source and sharable approach.
06 - COLOUR PALETTE
Orange + Blue combination: Make your audience feel excited about your brand while instilling trust with an orange and blue logo. This complementary color duo is a classic yet powerful pairing and is popular in the technology sector.
07 - COMPOSITION
Our composition system is elegant in its sheer simplicity of use. By defining the grid based on the logo, the system stays flexible and beyond easy to apply. We’ve looked at different frame variants, and how type works in different layouts.
08 - BRAND BOOK
Developed a Brand Book outlining design standards, providing a clear framework for designers, writers, and developers, while ensuring consistent communication and supporting marketing initiatives aligned with the brand’s goals.
09 - WEBSITE
Revamped Circle B’s website with a new design system, ensuring consistency, intuitive experience, and alignment with industry standards while enabling teams to focus on solving larger challenges.
10 - STATIONERY AND MERCHANDISE
Redesigned stationery and merchandise—from bags to visiting cards and mugs—creating vibrant, professional assets that enhance brand recognition and stand out from competitors.
