Branding & Marketing for the Solar & Energy Sector
BECIS provides distributed energy solutions by partnering with one of the world’s highly recognized commercial and industrial customers. This enables end-to-end management of the customer’s energy infrastructure, typically utilizing a variety of elements, including renewable energy resources, combined heat, and power, waste heat recovery, storage systems, energy management, & beyond.
To amplify the brand awareness to the next level as one of the leading Energy as a Service (EaaS) providers among Large-Mid Enterprises
To communicate BECIS’s capabilities in distributed energy solutions and strengthen brand recognition among large- mid enterprises
Diagonal lines convey a feeling of movement. Objects in a diagonal position are Powerful because they are neither vertical nor horizontal, they are already in motion. Upward directed edges represent Speed, Energy, Growth, Power, Development, Moving Forward, etc.
The Brand Guidelines have been developed through a collaborative process. Contained in this manual are the rules, tools, and resources to build a consistent BECIS brand in everyday activities.
Stationery and Merchandise
All the merchandise has been changed and re-designed right from bags to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for BECIS’s new identity, where we have done internal branding, created a short video that reveals the new brand identity, etc.