Aniruddha Vaidya & Associates (AVA architects) was founded in 1983 and has been at the forefront of architecture, urban & planning and interior designing for over three decades. AVA as a Brand name for several decades and over 400 projects, is an Indian Multi-disciplinary design company with a primary focus on Architecture, Design and Planning.
To create a Design identity for AVA associates an architect and interior designing firm, by establishing a strong and recognizable brand identity for the same.
Objective
The identity should reflect strong attributes that define the team and the services that are provided by them. Design excellence and integrity to be shown through the logo and it should be typography based.
Visual Attributes
By understanding the project brief, we converted the Project Brief into Design Brief. The first step here is to work on the design element related to the services provided by AVA Associates. The three main attributes that define every interior designing firm is the Durability, Utility, and Beauty. Taking these three forward the identity created should be strong, should complement the professionalism and efficiency of the brand, and should be simple, crisp, and pleasing.
Overall identity of AVA Architects was conceived to be designed in synchronization with its truest self. Colours such as blue have long been associated with the touch of aristocracy. It was necessary that the logo design, the fonts used, and the colours selected spoke of the authority, stability & durability; all at once. So we have done the communication material such as brochures, standee, etc.
