A party or a wedding, a relationship management initiative or a seasonal corporate gifting, nothing beats a gorgeous serving of Celebreation’s smooth well-tempered chocolate, or an attractive plateful of the multi-tier creamy cakes or a scrumptious treat of layered confectionaries.
Chocolate Biclate, with more than 50 outlets in Pune and PCMC, didn’t have a clear brand message. The consumers were also not aware of the brand and its offerings.
Objective
To increase the consumer footfall at Chocolate Biclate outlets and represent the brand as an innovator & thought leader in chocolate oriented products.
Keyword Mapping
Keyword Mapping
After interacting with their team, visiting their outlets and communicating with current and potential customers, we created an insights study. Which helped us to identify the positioning statement and overall communication strategy for the brand. Post the insights study we derived brand attributes, personality, philosophy and brand pillars. The current brand philosophy is ‘Chocolate as a core ingredient’ and the brand pillars are: operational efficiency, taste and service excellence. Before finalizing the concept for rebranding we did a small research on Chocolate history. There we came to know that the chocolate was invented by The Mayans.
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Rebranding
It is said that nobody knows chocolates better than the ancient Mayans. Hence, while designing the brand identity we considered Mayans pottery, food, calendar, civilization, writing, cocoa pod, chocolate pattern and cacao & maize in Maya tradition.
Brand Book
It is said that nobody knows chocolates better than the ancient Mayans. Hence, while designing the brand identity we considered Mayans pottery, food, calendar, civilization, writing, cocoa pod, chocolate pattern and cacao & maize in Maya tradition.
Stationary and Merchandise
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Print Media
It is said that nobody knows chocolates better than the ancient Mayans. Hence, while designing the brand identity we considered Mayans pottery, food, calendar, civilization, writing, cocoa pod, chocolate pattern and cacao & maize in Maya tradition.
Print Media
It is said that nobody knows chocolates better than the ancient Mayans. Hence, while designing the brand identity we considered Mayans pottery, food, calendar, civilization, writing, cocoa pod, chocolate pattern and cacao & maize in Maya tradition.
Website
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