Rebranding of an Auto Industry for Mobility Future – ADM Group
ADM Group is a 26-year-old group focused on manufacturing automotive OEMs right from EGR tubes, and stabilizer bars to heat exchangers. Apart from automobile OEM ADM Group is also operational in logistics and future mobility domain.
Challenge
Being in the market for 26 years with 7 companies under the group, the problem statement was to bring uniformity in the branding of all 7 companies to make it look seamless and instigate faster recall and brand association with the umbrella group.
Objective
To create a unified brand identity for a leading automotive OEM manufacturer, boosting recognition across their 7 companies. The messaging would highlight its heritage while positioning it as a future-focused leader in the emerging market of futuristic mobility.Keyword Mapping
Keyword Mapping
Through close collaboration with ADM Group’s stakeholders and visits to their manufacturing facilities, we identified key attributes that reflected the organization’s strengths and resonated with all stakeholders. These attributes included a visionary outlook, a delivery-oriented approach, and an ambitious spirit for the future. Additionally, a strong emphasis on partnership solidified their image as a collaborative group entity. This focus, coupled with a sense of confidence in their capabilities, became the foundation for crafting a brand identity that embodied both cutting-edge futurism and the core values of engineering excellence within the automotive industry.
Logo Motion
A logo animation that visually communicates ADM Group’s evolution and their commitment to staying ahead of the curve, with a visionary and collaborative spirit. The animation incorporates elements that morph from traditional automotive imagery to more futuristic representations, symbolizing their transition into the future of mobility.
Rebranding
To ensure brand consistency across all 7 companies following the rebranding of the company identity, we developed a unified visual language, messaging framework, and brand voice. This comprehensive approach included a style guide that outlined specific colors, fonts, and imagery to be used across all marketing materials, presentations, and even employee uniforms.
Brand Book
A brand book served as a central guide for maintaining brand consistency across all applications, from marketing materials to employee communications. This book would encompass everything from the logo usage guidelines, colour palettes, typography specifications, and even tone of voice to be used in written communication.
Stationary and Merchandise
The consistent brand messaging across every touchpoint was ensured by designing all company collateral, from business cards and letterheads to notebooks, envelopes, employee ID cards, T-shirts, pens, and diaries, to reflect the new ADM Group identity. This comprehensive approach strengthens brand recognition and fosters a unified image for both internal and external audiences.
Print Media
We developed a strategic print media plan to reach target audiences and effectively communicate ADM Group’s rebranded image. This plan went beyond traditional advertisements in industry publications and incorporated a wider range of touchpoints, including targeted flyers, informative brochures, and impactful standees at industry events. This comprehensive approach ensured brand awareness across various channels.
Print Media
We developed a strategic print media plan to reach target audiences and effectively communicate ADM Group’s rebranded image. This plan went beyond traditional advertisements in industry publications and incorporated a wider range of touchpoints, including targeted flyers, informative brochures, and impactful standees at industry events. This comprehensive approach ensured brand awareness across various channels.
Website
The ADM Group website served as the brand’s digital hub, to reflect the new identity and vision. We revamped the website, transforming it into a dynamic platform showcasing its capabilities and vision for the future of mobility. This central platform for communicating the brand’s message included interactive elements, engaging explainer videos about their products and services, and a clear call to action for potential customers. With a user-friendly interface and clear navigation, the website effectively guided visitors through ADM Group’s global reach and expertise, solidifying their position as a leading force in the ever-evolving automotive industry.
