Services
Sector
Branding | Marketing
Real Estate
A people-centric real estate company, founded in 1989, grew from land development into construction. Under Rajendra Achalare’s leadership, it has thrived for 23 years, successfully delivering and selling over 1,500 developed land plots.
01 - THE CHALLENGE
Build strong awareness for Ecoville IRIS near Urawade Phata in a competitive market, position it as a high-value second investment, and drive quality enquiries by highlighting long-term returns, location advantages, and future growth while establishing trust and credibility.
02 - THE OBJECTIVES
Communicate the strong legacy of the Achalare brand to build trust, while positioning Ecoville IRIS as a blend of investment and lifestyle by emphasizing location benefits, growth potential, and comfortable living to attract buyers seeking a secure second investment.
03 - Investment
Research showed buyers view Ecoville IRIS as a second investment, so “Invest” became the core theme, ensuring strong recall by leading all collaterals like hoardings and posters with a consistent, impactful message.
