Rebranding of a new age tech company
iauro provides services that solve complex business problems by continuously evolving the new age technology using a design thinking approach. At iauro, they believe people should drive technology and not the other way round. They are defined by curiosity, resilience, and resourcefulness.
Challenge
To make iauro as the preferred choice amongst the target consumers when it comes to services such as Design Thinking, Microservices, Micro-fronted, and DevOps.
Objective
To re-brand the identity & website, according to the market standards and also to increase the overall leads from the website & other marketing collaterals.
Brand
Communication
Brand
Communication
To identify precise marketing communication for the brand, we adapted an insights based approach and created an insights study. We studied all the major competitors of iauro, tracked all the marketing communications of the competitors and identified iauro’s differentiator to create a positioning statement for the brand.
Post the insights study and through the golden circle model, we cracked the concept of Evolve for iauro and created a new brand identity for iauro.
Brand Story
Zen +Aura = Enso Symbol
We used an Ensō while creating a brand identity for iauro. Enso (formerly spelled ensō) is a sacred symbol of Zen Buddhism, which is also known as ‘circle of enlightenment’. It is drawn using a singular brushstroke as a meditative practice, as it allows for no modifications. There are many different meanings of the enso symbol few of them are: Elegance, One-Mindedness and Strength.
Macron (Horizontal Line)
A macron is a diacritical mark: it is a straight bar (¯) placed above a vowel. It also signifies the vowel length which means the duration of the vowel sound. We have incorporated a horizontal line in an identity because it represents trust and stability, in that particular brand.
Brand Story
Zen +Aura = Enso Symbol
We used an Ensō while creating a brand identity for iauro. Enso (formerly spelled ensō) is a sacred symbol of Zen Buddhism, which is also known as ‘circle of enlightenment’. It is drawn using a singular brushstroke as a meditative practice, as it allows for no modifications. There are many different meanings of the enso symbol few of them are: Elegance, One-Mindedness and Strength.
Macron (Horizontal Line)
A macron is a diacritical mark: it is a straight bar (¯) placed above a vowel. It also signifies the vowel length which means the duration of the vowel sound. We have incorporated a horizontal line in an identity because it represents trust and stability, in that particular brand.
I/O (Input & Output)
I/O (Input & Output)
The symbol of the new brand identity is ‘IŌ’. ‘I’ stands for input, ‘O’ stands for output and Ō denotes continuous learning and evolution. “Input”, “Output” or “Outcome” are of the same level of importance. If you forget one or do not have a connection between “Input”, “Output”, , and “Outcome”, it will impact the success of your product. Therefore, build the circle with a strong connection between “Input”, “Output”, and “Outcome”, to deliver the value to the user fast enough and frequently for the experiment, and learn from your users what is essential. iauro is the company that builds everything between input & output.
Colours
Primary
Secondary
Tertiary
Composition
Composition system is elegant in its sheer simplicity of use- plus, it creates a subtle “I/O” wherever it appears. By defining the grid based on the logo, the system stays flexible and beyond easy to apply.
Composition
Composition system is elegant in its sheer simplicity of use- plus, it creates a subtle “I/O” wherever it appears. By defining the grid based on the logo, the system stays flexible and beyond easy to apply.
Website
The entire website of the brand has been revamped, from the concept to its content and design. OneZeroEight, created a wireframe for the website to commence with the work. The new website is based on the industry standards and consumers expectations. For the website- we have created videos, infographics, animations, creatives and content.
Stationery and Merchandise
All the merchandise has been changed and re-designed right from bags to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for iauro’s new identity, where we have done internal branding, created a short video which reveals the new brand identity, etc.
Stationery and Merchandise
All the merchandise has been changed and re-designed right from bags, to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for iauro’s new identity, where we have done internal branding, created a short video- which reveals the new brand identity, etc.
