Insights & Positioning
Website
Objective
Develop end-to-end branding for Unity Green that captures its core values, USPs, and market differentiators—positioning it as a leading authority in sustainable waste management, known for innovation, environmental responsibility, and community impact.
Challenges
The challenge was to position Unity Green as a future-focused green waste management company that leverages new-age technology—while ensuring the branding resonates with ULBs, government bodies, and civic authorities. The goal was to strike a balance between innovation, sustainability, and practical relevance in the public sector.
Brand
Introduction
Unity Green, a Pune-based green waste management company, specializes in large scale commercial waste-to-energy solutions. They've pioneered garden and green waste processing, generating clean, renewable energy. Now evolving into a tech-integrated, sustainable organization, Unity Green aims to build a cleaner, greener future for India.
Construction
Our logo is based on round edges. It is carefully constructed to maintain ownable characteristics while allowing for perfect legibility at any size on any application.
Brand Colour Palette

Brand Typeface

Brand Identity Design





Insights & Positioning
Website
Objective
Challenges

Logo Concept
Brand Colour Palette

Brand Typeface

Brand Identity Design




