In today's times, everything is evolving at a pace of thought. Technology has transformed each aspect of an organization, no matter whether it is a micro-enterprise or a multi-billion dollar...

The brand which can connect with the client in a real way wins. Gary Vee In today's information intensive world, people are constantly bombarded with loads of content daily. Thus, it has become...

Marketing is a dynamically changing business, and if you’re not moving at the pace of the industry, you will lag behind. In today’s digital day and age, social media forms a huge part of the ever...

The Covid 19 pandemic has truly taken the whole world by storm. Everywhere you see, whether it is the local news or social media updates, there’s only one thing that people are talking about, and it...

“The best minds of my generation are thinking about how to make people click ads.” –Jeff Hammerbacher Innovation and creativity are the stepping stones for successful businesses today, and we’re...

Creating a memorable brand in this digital era is competitive. The world around us is changing every day, and often at speeds that we cannot match. In the age of digital transformation and...

A right fragrance can make all the difference- Advertisers and brand builders undertake many ways to promote their products and impress their customers. To create memorable brand experiences they use various stools. One of it is Smell Advertising, an innovative way pf advertising and promotion.

Don’t get me wrong, I am not supporting the ‘Giant Cheeto’ and this blog isn’t about the great American presidential elections. However, the dude has a point and that is exactly what we are going to explore here! I am going to enlist all the ways in which a brand differentiates itself from a commodity.