In today’s times, everything is evolving at a pace of thought. Technology has transformed each aspect of an organization, no matter whether it is a micro-enterprise or a multi-billion dollar conglomerate. Every intelligent organization is leveraging technology in one form or another. One of the prime utilizations of technology is adopting digital marketing for promotions of products or services.
Digital strategy is a framework that lays its foundation on utilizing digital resources to communicate services to the masses (potential customers).
People nowadays spend a hefty amount of their time being active on social media platforms. Thus, organizations can easily access data of these people and use it to their advantage. Right targeting is done and services are offered subsequently.
This is done by leveraging various online platforms like E-mail, Instagram, Telegram, Youtube, LinkedIn, FB and many more.
How experts at OneZeroEight do it –
A 3 Step Framework –
1. Recognizing unmet needs and goals in a business through research –
A laborious research is done prior to any planning. Understanding the market and its needs is the fundamental key for targeting the right audience.
2. Structuring a plan to leverage online assets to fulfill demands of the business –
A well structured plan is crafted on the basis of the research done. The plan contains all the benchmarks and estimations regarding the audience reach.
3. Developing the online initiatives which can deliver necessary outcomes –
Once a well structured plan is made, online platforms are chosen in order to communicate the offerings. And offerings are more effective when value is being provided with them in the form of blogs, case studies, etc.
Organizations in the 21st century are more technology focused and adaptive as far as digitization is considered. They have realized the power of digital media and are exploiting the technology like never before.
We at OneZeroEight share our experience and knowledge with our audience because we want our audience to be up to date regarding digital trends.
Take a sneak peek at our case study where we have used the digital strategy in an effective way – https://onezeroeight.in/case-study/tvs-auto-assist/