Design Language System

Abhijeet Kawankar

Graphic Designer

A fully functional product that is pleasing and looks good to your eyes. The key to this is to follow the Design Language System.

What is a Design Language System?

It’s a set of rules or guidelines that enhance the level of harmony in a digital ecosystem.

What is a Digital Ecosystem?

A digital ecosystem is an interdependent group of enterprises, people, or things that share a standardized digital platform for mutually beneficial purposes.

What’s inside?

  • Colors
  • Font Style
  • Buttons
  • Search Box
  • Maps
  • Graphs
  • Paginations & many more…


It is like setting the foundation for you or the others to build on. It will minimize the build time also make it efficient.

Principles Of Design Language System

1. Consistency

The Design Language System. shares a set of rules and principles to build components. This makes it easy to maintain consistency in experiences across various platforms. So that visual product won’t loo its design identity on the other platform as well.

2. Efficiency

Design language system makes the work of the designer and development team easier by reusing the components thereby avoiding building similar components every time.

3. Scale

Because of the ready components, the scaling of the design for designers and developers is easy for any platform.

Benefits of Design Language System

For Brand – 

1. Recognizability

The product gets instant recognition if it follows the Design Language System. For example, Facebook’s like button is its signature interaction. It has become crucial to the brand. Users recognize the ‘like’ button even when used out of context.

2. Consistency

Design Language System shares a set of rules and principles to build components.
This makes it easy to maintain consistency in experiences across various platforms.

3. Authenticity

The claps on Medium (an online publishing platform) to show appreciation for the article. It is unique & has not been done before. Which makes it authentic to Medium. When such authentic design language is followed consistently throughout a platform it creates recognizability for the brand.

For Users – 

1. Ease of Use & Enjoyment

The users’ experience gets boosted when they interact with a consistent, easy-flowing product that they are able to recognize and carry out their functions with ease. This makes their experience pleasurable and enjoyable.

For Business – 

1. Efficiency and Cost

Design language enables a team of designers, developers, and every other interdependent group in the digital ecosystem to create, recreate, modify or iterate on a product in a quick and cost-efficient manner.

2. Stability and Flexibility

It acts as a guiding light to everyone in the organization. It becomes a conscious effort by everyone in the ecosystem to align future builds with the Design Language System. This brings instability. It should be an iterative process, this ensures continued stability.

Some of the Best Design Language System examples