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Sonic Advertising

Sonic Advertising

A right fragrance can make all the difference- Advertisers and brand builders undertake many ways to promote their products and impress their customers. To create memorable brand experiences they use various stools. One of it is Smell Advertising, an innovative way pf advertising and promotion.

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Brand vs Commodity

Brand vs Commodity

Don’t get me wrong, I am not supporting the ‘Giant Cheeto’ and this blog isn’t about the great American presidential elections. However, the dude has a point and that is exactly what we are going to explore here! I am going to enlist all the ways in which a brand differentiates itself from a commodity.

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