Brand vs Commodity

Brand vs Commodity

Don’t get me wrong, I am not supporting the ‘Giant Cheeto’ and this blog isn’t about the great American presidential elections. However, the dude has a point and that is exactly what we are going to explore here! I am going to enlist all the ways in which a brand...
Wine – From A Creative Perspective

Wine – From A Creative Perspective

Wine, as we all know, is an alcoholic beverage. It covers the entire spectrum of being a daily staple to an exorbitantly expensive collector’s item. The vastness of the industry, right from the farming of grapes to wine tasting to packaging and branding to its...
The Amazing Journey of One Zero Eight!

The Amazing Journey of One Zero Eight!

Nothing has excited me more than taking One Zero Eight ahead year after year. Since its inception I have tried to make sure that the warmth, passion and freshness I had when I started should reflect in every venture undertaken by One Zero Eight, be it internal or for...