Brand Identity
by Nikita Pattanshetti
Jun 20, 2022
3-4 mins read
Logos are important to any business. It represents your brand, and what you stand in the market industry.
What comes to your mind when you think of the word logo? Your favorite brand’s logo ? or also the brands that are creating their presence everywhere by taking a small space in this huge industry. A logo is the face of your Brand!
Whenever you think of any product or company, the logo comes to your mind.
Amul is incomplete without the utterly butterly delicious girl to imagine.
iPhone and iPad are unrecognizable without the half-bitten apple.
Audi is identified with those 4 circles on cars
McDonald’ M
Baskin Robbins’ BR and so on.
If the logo is not present on the product you’re purchasing, you will be a bit hesitant to purchase. Because that’s what the identity of the product has been recognized by.
A logo is just a symbol of your company. But that symbol must convey your brand message to the users in order to create a long-lasting impression on your audience.
A logo is not just a shape that you create and say it’s our logo! The shape of the logo should represent something about your industry in the minds of people who are looking at it.
Logo reminds people – that is the priority in today’s era.
If you observe, logos don’t take up much space on the website or your app, it is fitted into tiny pixels at the corner of your website, but the people’s mind occupies the actual space of your logo. The logo should be flexible, adaptable, and consistent.
Nowadays we use logos everywhere, on your building, business cards, apps, merchandise, hoardings, etc. That’s the presence of identity we are creating in people’s minds. Because it’s easily seen and remembered if it’s attractive.
The logo should just not be attractive in design for a matter of catching the people’s attention. But it should also convey the message of what value you are adding to people’s lives and how your brand is unique in this vast industry. It should represent the values and culture of your organization.
Let’s have a look at a few examples of famous brands and what they mean.
1. Amazon
An online store that started by just selling books online to selling everything! The orange arrow from A – Z, clearly conveys that their store has everything a customer needs. Also, the curve represents the smiles, which assures that their customer will be satisfied after shopping from their site/app.
2. Baskin Robbins
Baskin Robbins is an ice-cream store, if you observe closely, the number ‘31’ is represented in pink color, which conveys they are selling ‘31’ flavors of ice creams in their store. Also, it’s flexible, the pink color can be changed, in their campaigns with their different flavors without making any change in the logo.
3. Vaio
Vaio is a brand of personal computers and consumer electronics, currently developed by a Japanese company. VAIO – stands for Visual Audio Intelligent Organizer, which was first introduced in 1996. The letters V and A represent the analog signals to the last two letters I and O, which reflect a digital binary code.
So the list continues, now you have an idea of how much a logo is important for your brand and why it should relate to the industry you’re in.
There are various types of logos, we will see here the main 3 types of logos that are the base of all the logo creations.
1. Wordmark Logos –
A Wordmark logo is the typographic type of logo, which is represented in simple words, that purely focus on the brand name and its font. Coca-Cola is one of the good examples of wordmark logos.
2. Pictorial Logos –
Pictorial logos is the image or graphics-based logos, where organizations represent the logos in a form of images, that convey their brand message. Twitter is one such example of Pictorial Logos.
3. Combination Mark Logos –
Combination mark logos, as the word represents, it’s a combination of image and name/words that your brand represents. Starbucks is one of the examples of combination mark logos.
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