Basic SEO Guide 2022: Beginner Needs to Know

Deepak Mhasal

SEO Specialist

Are you beginner SEO (search engine optimization) and want to learn a basic SEO guide term? We dive step by step through the process and specific techniques of SEO.

Are you ready? Let’s start!

What is SEO & How it Work

SEO stands for “search engine optimization”. SEO is the process of optimizing website pages or landing pages in order to increase visibility and high position search engines results like Google, Bing, Yahoo, and other search engines.

Let’s Learn how Seach Engine Work!

Search engines work on several interlinked fundamental actions to understand exactly what kind of information is available on pages. Bellow, we listed Three basic mechanisms i.e: crawling, indexing, and ranking.

  • Crawling – Crawling is a method where search engines send web crawlers, it is also known as Google bots and spiders to continually browse pages and collect information needed to index a page correctly.
  • Indexing – Once a website has been crawled, it’s time to review website information and added to a search engine database. Also, we called it is a process of analyzing the quality of content for search engine ranking signals.
  • Ranking – In the process of crawling and indexing, search engines assess lots of ranking factors based on indexed information. Search engines determine where to display specific results on the search engine results page.

Type of SEO: Core Elements of SEO

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

What is On-Page SEO

On-page SEO is also known as on-site SEO. On-page SEO is the process of performing activities on the website to improve organic traffic and increase a website’s visibility in the search engine results pages.
What we’ll learn: – 

What is Title Tag

Page Titles or “Title Tags” are small pieces of HTML code you can find in the source code of web pages.

Title Tags look like this:
<title>OneZeroEight: Branding, Design and Marketing Agency in Pune</title>

Also, you can check the below screenshot for Page Title

What is Description

Meta descriptions or “descriptions tags” are short portions of HTML code that provide summary-related pages.

<meta name=”description” content=”At OneZeroEight we design and develop cutting-edge, reliable, high-quality Communication Design solutions. OneZeroEight is Pune based Branding and Design Agency”>

Also, you can check the below screenshot for the Page meta description

What is Keywords

Keywords are the terms and phrases that people use to find a specific search query in search engines.

Keywords Example

Short Tail and Long Tail Keywords: What Are They?

Let’s make sure you understand Keywords classified as the Long Tail and Short Tail

1. Short Tail keyword

Short tail keywords generally search queries for Single words or two words.

Short tail keywords attract high search volumes for information. For eg. “Branding”, “Marketing”, “Design” and “Launching”

For example, the short tail keyword “Branding” use these keywords to draw high traffic.

2. Long Tail keyword

Long-tail keywords use for more specific queries. or lower amount of search results.

For example, a short tail keyword “Branding Agency in Pune”, “Design Agency in Pune”, and “Best Digital Marketing Agency in Pune”.

For example, the short tail keyword “Branding Agency in Pune” uses these keywords to drive for a more specific or lower amount of search results.

What is Keywords Intend

Keyword intent represents the user’s purpose, it is defined as why people looking for a particular search.

There are three basic types of search intent queries:

  • Informational – searches performed to answer questions or learn something
  • Navigational – searches performed to locate a specific website
  • Transactional – searches performed to buy something


What is Internal Linking –

An internal link is a hyperlink from one page on your website to another page on the same website.

An internal link HTML code Example:

<a href=””>Your Anchor Text</a>

What is External Linking –

An External link is a hyperlink from one page on your website to another page on a different website.

An external link HTML code Example:
<a href=””>Your Anchor Text</a>

What is Feature Snippet –

Featured Snippets are instants of information that usually show the top of a Google search result.

Type of Feature Snippet

  • Text/Defination Snippets
  • List and Table Snippets
  • Video Snippets

Text/Defination Snippets

List and Table Snippets

Video Snippets

What is Off-Page SEO & Its Types

Off-Page SEO refers to all of the activities that perform on another website to boost the search engines ranking of website pages.

1. DO-Follow Link

A Do-Follow link is a link that helps in terms of SEO by passing the authority from one website to another site.

Do Follow link looks like:
<a href=””>branding agency in pune</a>

2. No-Follow Backlink

A No-Follow backlink is a link that does not pass authority on to the website it is linking to. It is a great way to drive traffic to the website.

No Follow link looks like:
<a href=”” rel=”nofollow”>branding agency in pune</a>

What is Anchor text

Anchor text is the visible, clickable text in a hyperlink.

What is Link Juice

Link juice is the term used in SEO that refers to how much value or authority is passed from one site or another site.

What is Off-Page Technique
1. Profile Linking

2. Comment Linking

3. Business Listing

4. Forum/QNA

What is Guest Posting

Guest posting is the act of writing content and publishing an article on another company’s website.

What is Technical SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase.

Technical SEO Best Practices

  • Robots.txt
  • Breadcrumb Menus
  • Sitemap Optimization
  • Mobile-Friendly Pages
  • Canonical URLs

What is Robot.txt

A robots.txt is an instructions file for search engine web crawlers that tell which web pages crawl or do not crawl.

What is Sitemap

A sitemap is a blueprint of your website that helps search engines to understand website structure and find, crawl, and index all essential pages of your website. A sitemap helps crawlers find, which are more important pages on your site.

What is Mobile-Friendly Pages

A mobile-friendly website means that a website is responsible and adjusted to mobile devices. The Mobile-Friendly Test is one of the Google page experience factors or one of the ranking factors.

Tools we can use –


SEO Strategies:

1. White Hat SEO

White hat SEO is an ethical tactic to optimize a site and follows search engine guidelines to improve website rankings.

2. Black Hat SEO

White hat SEO is a tactic to optimize a website without following search engine algorithm guidelines.

White Hat and Black Hat SEO Technique

What Hat SEOBlack Hat SEO
Quality ContentDuplicate Content
Relevant Title and DescriptionKeyword Stuffing
Link Cloaking
Relevant Link and ReferencesLink form Irrelevant sites
Well Labeled ImagesHidden Text
Content Spelling & GrammarArticle Spinning


We hope this article helped you learn all aspects of the basic SEO guide, so understanding the basics can certainly help you to properly optimize your WordPress site.