Basic SEO Guide 2022: Beginner Needs to Know

Deepak Mhasal

SEO Specialist

Are you a beginner in SEO (search engine optimization) and want to learn a basic SEO guide term?

As a newbie in this field, we get confused with the terms of SEO and how to use the right method to increase your SEO ranking on the website in 360 degree. Do not worry, this blog will guide you step by step through the process and specific techniques of SEO.

Are you ready? Let’s start!

What is SEO & How it Works

SEO stands for “Search Engine Optimization”. SEO is the process of optimizing website pages or landing pages in order to increase visibility and high position search engines results like Google, Bing, Yahoo, and other search engines.

It aims to improve your website position on search engines. Remember, the higher your page ranking on search engines, the huge amount of visitors you’ll be getting to your site. SEO helps in getting the organic traffic to our website.

Let’s Learn how Search Engines Work!

Search engines work on several interlinked fundamental actions to understand exactly what kind of information is available on pages. Below, we listed Three basic mechanisms i.e: crawling, indexing, and ranking.

  • Crawling – Crawling is a method where search engines send web crawlers, it is also known as Google bots and spiders to continually browse pages and collect information needed to index a page correctly.
  • Indexing – Once a website has been crawled, it’s time to review website information and add it to a search engine database. Also, we call it a process of analyzing the quality of content for search engine ranking signals.
  • Ranking – In the process of crawling and indexing, search engines assess lots of ranking factors based on indexed information. Search engines determine where to display specific results on the search engine results page.
     

Type of SEO: Core Elements of SEO

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

What is On-Page SEO

On-page SEO is also known as on-site SEO. On-page SEO is the process of performing activities on the website to improve organic traffic and increase a website’s visibility in the search engine results pages. The proper on page Optimisation of the pages are being done, to improve rankings and user experience. What we’ll learn: – 

Various elements includes under On-Page SEO are,

  • Title Tags
  • URL
  • Meta – Description
  • Heading Tags
  • Keywords
  • Internal Links
  • HTML code
  • On-page content
  • Images
  • User experience (UX)

When you understand and work on these elements, you help search engines to crawl and understand your page more efficiently.

What is Title Tag

Page Titles or “Title Tags” are small pieces of HTML code you can find in the source code of web pages. Title tag helps the search engines to find the relevant pages of your keyword that  you’re searching for, so make sure the right keyword is used in the title tag. The probability of having the more  specific keyword in the title, increases the weight of search engines. Recommended title length is in between 55-65 characters. Anything longer than that and you run the risk of having your title getting lost in search results. 

Page Titles or “Title Tags” are small pieces of HTML code you can find in the source code of web pages.

Title Tags look like this:
<title>OneZeroEight: Branding, Design and Marketing Agency in Pune</title>

Also, you can check the below screenshot for Page Title

What is the URL?

URL / Page URL is another important on page SEO element. Your URL should be neat, short and simple. Your URL should have your targeted keywords, which will help search engines and the users  to understand what your page is about.

It should convey the message of what content is present within your page. URL should be in keywords with hyphens, not with riddled numbers and long context.

What is Description

Meta descriptions or “descriptions tags” are short portions of HTML code that provide summary-related pages. The text which comes under the title tag is called meta descriptions.

Writing an eye cache, clear description helps the users to understand what content is present within the page, that can help to improve the click through rate, which eventually helps in gaining more traffic.

<meta name=”description” content=”At OneZeroEight we design and develop cutting-edge, reliable, high-quality Communication Design solutions. OneZeroEight is Pune based Branding and Design Agency”>

Also, you can check the below screenshot for the Page meta description

What is Heading Tags?

HTML header tags are used to differentiate the headings (H1) and subheadings(H2-H6) of a page from the rest of the content. Using header tags in SEO, helps us to understand the structure of the page and make it more easy to read. One more reason to use header tags in SEO is to make the page more relevant. You want your headings to introduce what the next section of content is about. The more specific you get, the more specific the heading tags should be.

How to Write HTML Headers for SEO

The way you write your headers and subheads depends on which HTML header tag you’re talking about.

  • Put the h1 tags at the top of your page (of course).
  • Use the words people would use when searching for what your content is about.
  • If you’re targeting a question, put the question in the h1 tag.
  • If you’re writing a how-to guide, put each step in an h2 tag.
  • For non-how-to articles, use LSI keywords and other, semantically-related words in your h2-h6 tags. This helps reinforce topical relevance and removes ambiguity.

What is Keywords

Keywords are the terms and phrases that people use to find a specific search query in search engines. Keywords are important, because they are the bridge between what people are searching for and what content you are providing. Knowing your right keywords in SEO is important, because all the further strategies are dependent on it

Keywords Example

Short Tail and Long Tail Keywords: What Are They?

Now let’s understand the short tail keywords and long tail keywords.

1. Short Tail keyword

Short tail keywords are generally the search queries for Single words or two words.

Short tail keywords attract high search volumes for information. For eg. “Branding”, “Marketing”, “Design” and “Launching”

For example, the short tail keyword “Branding” uses these keywords to draw high traffic.

2. Long Tail keyword

Long-tail keywords are used for more specific queries or a lower amount of search results.

For example, a short tail keyword “Branding Agency in Pune”, “Design Agency in Pune”, and “Best Digital Marketing Agency in Pune”.

For example, the short tail keyword “Branding Agency in Pune” uses these keywords to drive for a more specific or lower amount of search results.

What is Keywords Intend

Keyword intent is the most important concept when it comes to keyword research. Keyword intent represents the user’s purpose, it is defined as why people are looking for a particular search. Or what we think the user is likely to do, when looking for a particular queries.

Commercial High Intent Keyword – High Intent keyword also known as commercial intent keyword. These keywords signify a strong intent on the keyword searcher to conduct a transaction, whether to buy something, inquire a service or any action that needs quick action or has strong possibility of leading to a later scale.

There are three basic types of search intent queries:

  • Informational – searches performed to answer questions or learn something
    For eg.:-  Queries with purely informational intent could contain the following modifiers:
    How to . . .
    Why . . .
    Best way to . . .
    History of . . .
    Anatomy of . . .
    What . . . means
  • Navigational – searches performed to locate a specific website. Also the searches that contain your brand name signals navigational intent.  If a person types in your brand name when searching, they already know exactly what they want; you just need to give that to them.
    For eg. – Facebook, Amazon,etc.
  • Transactional – searches performed to buy something. This intent lies somewhere in between informational intent and navigational intent. These types of keywords can help the searchers to buy things or to get convinced for future purchases. It represents both types of contents, either to buy the product / service or to read more information.
    For eg: 
    . . . Reviews . . . vs . . .Best . . .Top 10 . .
  •  

 

What is Internal Linking –

An internal link is a hyperlink from one page on your website to another page on the same website.

An internal link HTML code Example:

<a href=”http://www.same-website.com/”>Your Anchor Text</a>

What is External Linking –

An External link is a hyperlink from one page on your website to another page on a different website.

An external link HTML code Example:

<a href=”http://www.another-domain.com/”>Your Anchor Text</a>

What is Feature Snippet –

Featured snippets are any content that appears on top results of search engines right after the ads. They appear at the top of google search results page, which is also known as position 0 also. The highlighted text provides users with quick information for users’ search queries. They are more likely to appear when a user enters informational search queries.

Type of Feature Snippet

  • Text/Defination Snippets
  • List and Table Snippets
  • Video Snippets

Text/Defination Snippets

These snippets are typically based on text based information, it can be a question-answer snippet, a brief description about the content or a definitions snippets, to the users straight forward queries.

List and Table Snippets

List and / or table snippets are more likely to represent the data in list format. Typically when a user is searching for the query based on top best  xyz results or steps to perform a task, search engines like google are most likely to give the results in list and/or table snippets.  

You’ll see numbered list snippets for: 

  • Recipes
  • DIY tasks
  • How to…
  • How do I..
  • Top 10 results

Video Snippets

Search engines help users to find the content in video format as well, especially for the queries like “how to…” 

Youtube plays a vital role in video snippets. So Google tries to showcase the results in youtube videos format, which helps the users to find a solution for their queries in the best way.

Importance of featured snippets

  • Increase In Website Traffic
  • Increase In Conversions
  • Increase In Brand Awareness
  • Increases Website Authority
  • Increase In Keyword Rankings

What is Off-Page SEO & Its Types

Off-page SEO is any activity that is performed outside of your own website to increase the traffic and rankings to your website within search engine results. Off-page activity tells google and other search engines that your website content is valuable to the users, and they see you as a trustworthy and authoritative position in results.

Some of the off page elements are, – Links, reviews, company information, video, social media profiles and audiences

1. DO-Follow Link

A Do-Follow link is a link that helps in terms of SEO by passing the authority from one website to another site.

Do Follow link looks like:
<a href=”https://onezeroeight.in”>branding agency in pune</a>

2. No-Follow Backlink

A No-Follow backlink is a link that does not pass authority on to the website it is linking to. It is a great way to drive traffic to the website.

No Follow link looks like:
<a href=”https://onezeroeight.in” rel=”nofollow”>branding agency in pune</a>

What is Anchor text

Anchor text is any text that is clickable text in hyperlink. Usually it is represented in blue underlined anchor text, though using HTML code there is a possibility of changing the color and underline of the text. These types of texts tell users where they can find more information related to the content they are going through. This can be an important factor to improve your SEO’s website health.

What is Link Juice

Link juice is the term used in SEO that refers to how much value or authority is passed from one site or another site.

What is Off-Page Technique

1. Profile Linking – 

It is one of the techniques to promote your website or business on other high domain sites. Your website URL is linked to other professional high ranking platforms, applications, websites, etc. This includes placing links on review sites, social networks, blogs, news services, etc.

2. Comment Linking

Comment linking is the technique used to create a social presence on digital platforms. It helps to build a relationship with other users and create an impact on them.

3. Business Listing

Business listing is nothing but providing detailed information about your business on high domain ranking sites to increase traffic to your website. And create awareness about your business. Business listing consists of providing the name, website link, phone number, mail id, contact person name, address, timings, cost, etc.

4. Forum/QNA

Forum / Q&A is one of the techniques in off-page SEO, where one needs to join a forum or community related to your industry and discuss or be part of the discussion. You can post your content, ask questions, give suggestions etc. In short you’re building a presence on such forums by providing a value to the users.

What is Guest Posting

As the name suggests, you’ll be a guest on another’s website posting. It is one of the content marketing techniques, where you will write content for the websites, blogs, publications, etc. which is not your own publication. The content is mostly similar to your industry, which helps to build a relationship with other industry users and their clients.

Benefits of Guest posting –

  • Get paid for guest posting
  • Build relationships with peers of the same or different industries.
  • Get high ranking back-links.
  • Gives you more content to publish
  • Increases traffic and reach
  • Give your readers diverse points of view
  • Guest posting helps build authority.

 

What is Technical SEO ?

Technical SEO helps in building your website with crawling, indexing and website architecture. It is one of the pieces of SEO for building your website. It refers to improving the technical aspects of your website for increasing the ranking of your websites in search engines. It is a part of on-page optimization, but completely opposite of the off-page optimization. Technical SEO can be the way to ensure your website meets all the requirements to rank higher on search engines.

Technical SEO Best Practices

  • Robots.txt
  • Breadcrumb Menus
  • Sitemap Optimization
  • Mobile-Friendly Pages
  • Canonical URLs

What is Robot.txt

A robots.txt file is a simple text file that tells the googlebot or search engine crawlers to which pages to skip while crawling for indexing purposes, if you have any duplicate pages that you do not want to index. It is not compulsory though to use the robot.txt file. Anyways google searches and crawls all your web pages and indexes them .

What is Sitemap

Sitemaps are used to understand your website structure and easier to navigate them. It helps the search engines to identify the most important pages of your website to crawl and index them.

What is Mobile-Friendly Pages

As the name suggests, the pages of your website should be mobile friendly. As the users who are interacting with your website on mobiles, don’t interact in the same way on the desktop. It is important to have the mobile friendly user experience of your websites. The Mobile-Friendly Test is one of the Google page experience factors or one of the ranking factors.

Tools we can use – https://search.google.com/test/mobile-friendly/

 

SEO Strategies:

 

1. White Hat SEO

SEO strategies is the process of organizing your website’s content in such a way that your users find value in it, which will eventually help you to improve your rankings in search engine results. It is important to have the right strategies in SEO, because this will help you to increase the right traffic and increase your chances of converting your prospects into customers.

2. Black Hat SEO

White hat SEO is a tactic to optimize a website without following search engine algorithm guidelines.

Black – Hat SEO is completely opposite of white hat SEO. This technique is used only for increasing the ranking of your website pages violating all the search engine algorithms. Following are the criteria for black hat SEO,-

  • It violates search engine guidelines
  • It relies on manipulative tactics
  • It focuses on “quick wins”

White Hat and Black Hat SEO Technique

What Hat SEOBlack Hat SEO
Quality ContentDuplicate Content
Relevant Title and DescriptionKeyword Stuffing
Link Cloaking
Relevant Link and ReferencesLink form Irrelevant sites
Well Labeled ImagesHidden Text
Content Spelling & GrammarArticle Spinning

Conclusion

We hope this article helped you learn all aspects of the basic SEO guide, so understanding the basics can certainly help you to properly optimize your WordPress site. SEO is a vast area, to understand all the concepts in depth needs a lot of time and effort. We would recommend you to have the practical knowledge as well as the theoretical knowledge, as this would help you to build a strong career in SEO. For any queries of how to build a strong SEO for your brand, connect  with us today!