Bajaj Allianz Life Insurance
Re-designing of Bancassurance portal to offer insurance
products to the bank’s customers.
OUR ROLE
User Interface Design
User Experience Design
Wireframaes
Prototyping
CLIENT
ABOUT CLIENT
Bajaj Allianz Life Insurance is a life insurance company that provides various life insurance products and services to individuals and groups.
Bajaj Allianz Life Insurance offers a range of life insurance products such as term insurance, traditional endowment plans, ULIPs (Unit Linked Insurance Plans), retirement plans, child plans, and group insurance plans. These products cater to the diverse needs of individuals and groups, providing financial protection and long-term savings solutions.
CHALLENGES
To provide a comprehensive and clear understanding of their products and services, they have to present a lot of information in their websites, making them complex.
They need to adhere to various regulations and guidelines. The website must be designed in compliance with industry standards and government regulations.
Each user may have unique insurance needs, and the website must be able to personalize content and services for each user.
WHAT WE DID?
To tackle the complexity of information, we use simple and clear language, avoid jargon and technical terms, and provide clear explanations of key concepts.
To establish trust, we use a professional and trustworthy visual style and ensure that the website’s content is accurate, transparent, and up-to-date. We also incorporate user testimonials, reviews, and social proof to demonstrate the company’s expertise and reputation.
We understand that personalization is key to creating an effective and engaging user experience. To achieve this, we collaborate closely with other teams such as data analysts, content creators, and developers to gather insights and implement solutions that meet individual user needs and preferences.
By doing so, we tailor the website’s content and features to meet the specific needs of individual users.
EXPERIENCE MAP
PROJECT BRIEF
“To Re-designing of Bancassurance portal to offer insurance
products to the bank’s customers”
EXPECTATIONS
To provide clear and concise information about their policies, including coverage details, terms and conditions, premium payment options, and any additional benefits or riders.
They want to understand the features and benefits of their chosen policy to make informed decisions.
Wants the company to offer a range of coverage options that can be tailored to their specific needs.
Expect the premiums to be reasonable and affordable, considering the coverage amount and their financial capabilities.
Expect a smooth and hassle-free claims settlement process.
EMPATHY MAP
- “I want to ensure that my family is financially secure even if something happens to me.”
- “I need a life insurance policy that offers adequate coverage at an affordable premium.”
- “I’m not entirely sure about the different types of life insurance and their benefits.”
- “I want a hassle-free experience when managing my policy online.”
- “I’m worried about the uncertainties in life and want to protect my family from any financial setbacks.”
- “What if something happens to me? How will my family manage financially?”
- “I should explore different life insurance options and understand their features and benefits.”
- “I hope the premium fits within my budget without compromising the coverage.”
- “I want a user-friendly online platform that allows me to access my policy details and make changes easily.”
- “Life is unpredictable, and I want to be prepared for any unfortunate event.”
Says
Does
Think
Feel
- Conducts online research to gather information about life insurance policies.
- Calculates his family’s financial needs and estimates the appropriate coverage amount.
- Seeks recommendations or reviews from friends, family, or online communities.
- Visits the Bajaj Life Insurance website to understand the available policies, features, and premiums.
- Uses an online life insurance calculator to assess the affordability and coverage adequacy.
- Concerned about the financial security of his family.
- Overwhelmed by the complexity of life insurance options and terms.
- Motivated to find the best life insurance policy that offers comprehensive coverage.
- Anxious about making the right decision for his family’s future.
- Frustrated when encountering complex or confusing information.
USER PERSONA
Age: 25-40
Job title: Head of marketing
Gender: Male/ Female
About:
User persona represents Typical activities done by family man who wants to offer security to his family financially.
A responsible and forward-thinking individual who understands the importance of financial planning and security for his family’s future.
Pain point:
limited knowledge about life insurance products and their various features, riders, and benefits.
Wants a life insurance policy that offers adequate coverage at a reasonable premium, ensuring that it fits within budget.
Emotion graph:
INFORMATION ARCHITECTURE
LOW FIDELITY WIREFRAMES
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A digital platform which provides simulation, development and management tools to create and manage networks simpler.
OUR ROLE
User Interface Design
User Experience Design
Design System Language
Wireframaes
Prototyping
About Client
SimpleSoft’s simulation, test, development and management tools help make the job of creating and managing today’s complex networks simpler.SimpleSoft’s innovative products include Development tools, Automated Agent Testers, Vulnerability Probes, Device Simulators, NTCIP related solutions, and Network Management Tools. Together they provide a complete solution to develop, test, simulate and manage networks.
SimpleSoft has continued to enhance its popular flagship device simulators, SimpleAgentPro® and SimpleAgentEnterprise® which can simulate over 50,000 devices on one computer, to support all these protocols.
Challenges
To provide a comprehensive and clear understanding of their products and services, they have to present a lot of information in their websites, making them complex.
They need to adhere to various regulations and guidelines. The website must be designed in compliance with industry standards and government regulations.
Each user may have unique insurance needs, and the website must be able to personalize content and services for each user.
What We Did?
To tackle the complexity of information, we use simple and clear language, avoid jargon and technical terms, and provide clear explanations of key concepts.
To establish trust, we use a professional and trustworthy visual style and ensure that the website’s content is accurate, transparent, and up-to-date. We also incorporate user testimonials, reviews, and social proof to demonstrate the company’s expertise and reputation.
We understand that personalization is key to creating an effective and engaging user experience. To achieve this, we collaborate closely with other teams such as data analysts, content creators, and developers to gather insights and implement solutions that meet individual user needs and preferences.
By doing so, we tailor the website’s content and features to meet the specific needs of individual users.
Experience Map
Project Brief
“To Re-designing of Bancassurance portal to offer insurance products to the bank’s customers”
- To provide clear and concise information about their policies, including coverage details, terms and conditions, premium payment options, and any additional benefits or riders.
- They want to understand the features and benefits of their chosen policy to make informed decisions.
- Wants the company to offer a range of coverage options that can be tailored to their specific needs.
- Expect the premiums to be reasonable and affordable, considering the coverage amount and their financial capabilities.
- Expect a smooth and hassle-free claims settlement process.
Empathy Map
- “I want to ensure that my family is financially secure even if something happens to me.”
- “I need a life insurance policy that offers adequate coverage at an affordable premium.”
- “I’m not entirely sure about the different types of life insurance and their benefits.”
- “I want a hassle-free experience when managing my policy online.”
- “I’m worried about the uncertainties in life and want to protect my family from any financial setbacks.”
- Conducts online research to gather information about life insurance policies.
- Calculates his family’s financial needs and estimates the appropriate coverage amount.
- Seeks recommendations or reviews from friends, family, or online communities.
- Visits the Bajaj Life Insurance website to understand the available policies, features, and premiums.
- Uses an online life insurance calculator to assess the affordability and coverage adequacy.
- “What if something happens to me? How will my family manage financially?”
- “I should explore different life insurance options and understand their features and benefits.”
- “I hope the premium fits within my budget without compromising the coverage.”
- “I want a user-friendly online platform that allows me to access my policy details and make changes easily.”
- “Life is unpredictable, and I want to be prepared for any unfortunate event.”
- Concerned about the financial security of his family.
- Overwhelmed by the complexity of life insurance options and terms.
- Motivated to find the best life insurance policy that offers comprehensive coverage.
- Anxious about making the right decision for his family’s future.
- Frustrated when encountering complex or confusing information.
User Persona
Age: 25-45
Gender: Male/ Female
About:
User persona represents Typical activities done by family man who wants to offer security to his family financially.
A responsible and forward-thinking individual who understands the importance of financial planning and security for his family’s future.
Pain Points:
- limited knowledge about life insurance products and their various features, riders, and benefits.
- Wants a life insurance policy that offers adequate coverage at a reasonable premium, ensuring that it fits within budget.
Emotion graph:
Information architecture
Low Fidelity Wireframes
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Collinson Group
COVID 19 Test Voucher Microsite
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