Print Media Marketing & Creative Design for Pune Coffee Table Book
Services
Marketing | Creative Design
Sector
Publishing & Media
The Pune Coffee Table Book is a visually rich platform designed to celebrate Pune’s culture, heritage, architecture, lifestyle, and evolving urban identity. The project aims to present compelling stories, photography, and local insights through an engaging digital experience, creating a premium destination for residents, visitors, businesses, and city enthusiasts.
The key challenge was to create a visually engaging and premium digital experience that effectively represents Pune’s culture, heritage, and modern identity while organizing diverse stories, visuals, and city narratives into a seamless and easy-to-explore platform.
The objective was to build a premium and visually immersive platform that highlights Pune’s culture, heritage, and lifestyle while improving content discoverability, strengthening city storytelling, enhancing user engagement, and creating a seamless browsing experience.
The logo was built from two specific sources - not as decoration, but as structural argument.
The Wada Form
Inspired by the traditional Pune Wada - its arched portals and inward structure - the mark draws from the city’s earliest architectural identity and sense of community.
The Rajmudra Structure
Referencing Shivaji Maharaj’s Rajmudra, the form adopts the logic of a seal - contained, authoritative, and enduring - bringing institutional weight to the identity.
05 - Brand Communication
The brand communication strategy focused on presenting Pune’s identity through premium storytelling, strong visual narratives, and engaging editorial content. A refined tone, immersive imagery, and structured messaging were used to connect with residents, visitors, businesses, and cultural enthusiasts.
