Services
Marketing | Creative Design
Sector
Publishing & Media
The CREDAI Pune Coffee Table Book is a premium hardbound publication that captures the city's culture, heritage, architecture, and evolving urban identity. Commissioned by CREDAI Pune, it gathers the city's stories, photography, and local insight into a single collectible volume a tactile tribute designed to be displayed, gifted, and returned to by residents, visitors, and businesses alike.
Pune is a city of layers centuries of heritage, colonial-era architecture, and a fast-rising contemporary identity, often coexisting on the same street. The task was to weave all of it into one cohesive narrative, and give it a design language premium enough to belong on a coffee table, not a bookshelf.
The book had to read less like a corporate publication and more like a keepsake. Every spread needed to balance editorial storytelling with visual richness, pacing photography, text, and white space so the reader moves through Pune the way one wanders the city itself: unhurried, and always finding something new.
03 - THE LOGO
The logo was built from two specific sources - not as decoration, but as structural argument.
The Wada Form
Inspired by the traditional Pune Wada - its arched portals and inward structure - the mark draws from the city’s earliest architectural identity and sense of community.
The Rajmudra Structure
Referencing Shivaji Maharaj’s Rajmudra, the form adopts the logic of a seal - contained, authoritative, and enduring - bringing institutional weight to the identity.
04 - THE PATTERN & COLOUR
05 - BRAND COMMUNICATION
The brand communication strategy focused on presenting Pune’s identity through premium storytelling, strong visual narratives, and engaging editorial content. A refined tone, immersive imagery, and structured messaging were used to connect with residents, visitors, businesses, and cultural enthusiasts.
