Premium Real Estate Branding & Campaign Development
Premium Real Estate Branding & Campaign Development
Branding & Launch of a Pure Veg Gourmet Kitchen
Premium Real Estate Branding & Campaign Development
Services
Services
Sector
Sector
Branding | Positioning | Launch Campaign | Marketing Collaterals
Outdoor
Branding | Positioning | Launch Campaign | Marketing Collaterals Outdoor
Real Estate
Real Estate
Karandikar Life Spaces, the real estate division of the Karandikar Group founded by Arch. Vilas Karandikar in 1984, has established a strong presence in Pune’s real estate landscape. With over 5,00,000 sq. ft. of development, the brand stands for delivering the right product at the right price in preferred locations.
Karandikar Life Spaces, the real estate division of the Karandikar Group founded by Arch. Vilas Karandikar in 1984, has established a strong presence in Pune’s real estate landscape. With over 5,00,000 sq. ft. of development, the brand stands for delivering the right product at the right price in preferred locations.
01 - THE CHALLENGE
01 - THE CHALLENGE
01 - THE CHALLENGE
01 - THE CHALLENGE
The project required a brand identity that matched its landmark scale and premium positioning. The challenge was to create a complete brand experience—beyond just name and logo - that conveyed grandeur, exclusivity, and trust. It needed to balance luxury with relatability, while ensuring strong differentiation, credibility, and recall in Pune’s highly competitive real estate market.
The project required a brand identity that matched its landmark scale and premium positioning. The challenge was to create a complete brand experience—beyond just name and logo - that conveyed grandeur, exclusivity, and trust. It needed to balance luxury with relatability, while ensuring strong differentiation, credibility, and recall in Pune’s highly competitive real estate market.
02 - THE OBJECTIVES
02 - THE OBJECTIVES
02 - THE OBJECTIVES
02 - THE OBJECTIVES
The objective was to build a cohesive brand identity that positioned the project as a premium living destination. This included crafting a distinctive name, refined logo, and elegant visual language. The communication aimed to reflect modern luxury and aspiration, appealing to discerning buyers while reinforcing credibility,
and ensuring consistency across campaigns, collaterals, and overall brand experience.
The objective was to build a cohesive brand identity that positioned the project as a premium living destination. This included crafting a distinctive name, refined logo, and elegant visual language. The communication aimed to reflect modern luxury and aspiration, appealing to discerning buyers while reinforcing credibility,
and ensuring consistency across campaigns, collaterals, and overall brand experience.
Cultural Symbolism
Cultural Symbolism
The Lion of Babylon is an ancient Babylonian symbol that is associated with the Mesmopotamian goddess Inanna, the goddess of fertility, love, and war. Meant not only to
symbolize Babylon but to instill fear in enemies, it seems fitting that a single stone lion, albeit poorly preserved, is the only true remainder of Babylon that stands in Iraq today.
The Lion of Babylon symbolically represented the King of Babylon. The depiction is based on the Mesopotamian lion, which used to roam in the region. The lion featured as the dexter supporter on the coat of arms of Iraq from 1932-1959.
Cultural Symbolism
Cultural Symbolism
The Lion of Babylon is an ancient Babylonian symbol that is associated with the Mesmopotamian goddess Inanna, the goddess of fertility, love, and war. Meant not only to
symbolize Babylon but to instill fear in enemies, it seems fitting that a single stone lion, albeit poorly preserved, is the only true remainder of Babylon that stands in Iraq today.
The Lion of Babylon symbolically represented the King of Babylon. The depiction is based on the Mesopotamian lion, which used to roam in the region. The lion featured as the dexter supporter on the coat of arms of Iraq from 1932-1959.
03 - Name & Logo Rationale
Perceived as a sign of honour; a true, distinguishing mark, ‘Insignia’, was the name we finalized upon. The logo identity for Insignia is similar to an emblem which also happens to be the meaning of the word Insignia. Overall
04 - Visual Identity &
Design Language
Perceived as a sign of honour; a true, distinguishing mark, ‘Insignia’, was the name we finalized upon. The logo identity for Insignia is similar to an emblem which also happens to be the meaning of the word Insignia. Overall
05 - Creating Brand Perception
Suits You!
You are the CEO, the business magnate, the GM, the corporate honcho, and the IT person. And we have a home and lifestyle that rightly, aptly, predominantly… Suits you!
It’s not just an apartment, it’s a smart villament
06 - Marketing Communication &
Collaterals
Insignia offers a premium lifestyle with modern amenities in Baner. All communication - brochures, hoardings, standees, site branding, and print ads was designed to highlight its elite appeal, using visually driven creatives to reflect sophistication, aspiration, and a high-class living experience.
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