End-to-end branding of an IT company which helps in Software development
End-to-end branding of an IT company which helps in Software development
End-to-end branding of an IT company which helps in Software development
End-to-end branding of an IT company which helps in Software development
Services
Services
Sector
Sector
User Interface Design | User Experience Design Wireframes | Prototyping
User Interface Design | User Experience Design Wireframes | Prototyping
Software Development Services
Software Development Services
Eteva empowers businesses with advanced solution architecture and digital innovation. Over five years, it has served national and international clients, delivering customized technology solutions through a skilled team focused on meeting unique business needs efficiently.
Eteva empowers businesses with advanced solution architecture and digital innovation. Over five years, it has served national and international clients, delivering customized technology solutions through a skilled team focused on meeting unique business needs efficiently.
01 - Brand Communication
We reframed the concept: instead of leading with technology, we led with the experience. The bidding mechanic remained the USP, but the real personality became the thrill of the bid - the raised hands, the competition, and the moment of winning. TBC was positioned not as a tech-driven restaurant, but as a place where dining feels like a game and every drink feels earned. This allowed technology to stay in the background while the energy of the experience shaped the brand - bold, vibrant, and impossible to overlook on a crowded street.
We reframed the concept: instead of leading with technology, we led with the experience. The bidding mechanic remained the USP, but the real personality became the thrill of the bid - the raised hands, the competition, and the moment of winning. TBC was positioned not as a tech-driven restaurant, but as a place where dining feels like a game and every drink feels earned. This allowed technology to stay in the background while the energy of the experience shaped the brand - bold, vibrant, and impossible to overlook on a crowded street.
01 - THE CHALLENGE
The challenge was to position Eteva as a trusted technology partner in a competitive market while clearly communicating its holistic approach and expertise. It involved simplifying complex solutions, ensuring clear and engaging messaging, and creating a consistent visual identity that builds trust, enhances understanding, and effectively showcases
Eteva’s customized, innovation-driven capabilities.
The challenge was to position Eteva as a trusted technology partner in a competitive market while clearly communicating its holistic approach and expertise. It involved simplifying complex solutions, ensuring clear and engaging messaging, and creating a consistent visual identity that builds trust, enhances understanding, and effectively showcases
Eteva’s customized, innovation-driven capabilities.
02 - Brand Collateral Designs
The overall identity of The Bid Capital Café and Bar was conceived to be designed in synchronization with its vibrancy and class, energy and spirit, fun and fancy. We have created the marketing collaterals for the brand. All the creatives and designs were used based on the brand guidelines created like fonts, colours and look and feel for The Bid Capital. Colours such as Teal Blue and Orange have long been associated with the bidding and food.
The overall identity of The Bid Capital Café and Bar was conceived to be designed in synchronization with its vibrancy and class, energy and spirit, fun and fancy. We have created the marketing collaterals for the brand. All the creatives and designs were used based on the brand guidelines created like fonts, colours and look and feel for The Bid Capital. Colours such as Teal Blue and Orange have long been associated with the bidding and food.
03 - EXPERIENCE MAP
03 - EXPERIENCE MAP
04 - PROJECT BRIEF
“To redesign a website, to attract new talent and clients & to Modernize the current website. Brand Standardization, To bring consistency in brand communication & brand design across all the marketing collaterals and digital touchpoints.”
05 - KEY Audience
06 - Expectations
07 - USER PERSONA
08 - USE JOURNEY
09 - WEBSITE STRUCTURE
10 - LOW FIDELITY WIREFRAMES
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