End to End New High School Branding & Marketing
End to End New High School Branding & Marketing
End to End New High School Branding & Marketing
End to End New High School Branding & Marketing
Services
Services
Sector
Sector
Branding & Marketing | Website | Insights & Positioning
Branding & Marketing | Website | Insights & Positioning
Education
Education
Launching a school with no alumni, no results, and no reputation in one of India's most competitive education markets isn't a visibility problem - it's a legitimacy problem. Pune parents don't wait for admission season; they've already decided before it opens. Our job wasn't to design a brand for Evolve High, it was to build a belief system convincing enough to make a parent choose a school that had never yet proven itself, and feel certain doing so.
Launching a school with no alumni, no results, and no reputation in one of India's most competitive education markets isn't a visibility problem - it's a legitimacy problem. Pune parents don't wait for admission season; they've already decided before it opens. Our job wasn't to design a brand for Evolve High, it was to build a belief system convincing enough to make a parent choose a school that had never yet proven itself, and feel certain doing so.
01 - THE CHALLENGE
01 - THE CHALLENGE
Evolve High was entering one of Pune's most competitive education markets from absolute zero. Worse, every established school was already saying the same things - excellence, holistic growth, global readiness - with years of credibility behind it.
Evolve High was entering one of Pune's most competitive education markets from absolute zero. Worse, every established school was already saying the same things - excellence, holistic growth, global readiness - with years of credibility behind it.
The real battle wasn't for attention.
It was for trust that hadn't been earned yet.
The real battle wasn't for attention.
It was for trust that hadn't been earned yet.
The real battle wasn't for attention. It was for trust that hadn't been earned yet.
02 - THE OBJECTIVE
02 - THE OBJECTIVE
Drive maximum enquiries leading to admissions before school opening
Drive maximum enquiries leading to admissions before school opening
Drive maximum enquiries leading to admissions before school opening
Build a strong brand identity & design system for Evolve High
Build a strong brand identity & design system for Evolve High
Build a strong brand identity & design system for Evolve High
Position Evolve High as a future-focused school enabling brilliance & real-world readiness
Position Evolve High as a future-focused school enabling brilliance & real-world readiness
Position Evolve High as a future-focused school enabling brilliance & real-world readiness
Address parents’ concerns around their child’s future growth
Address parents’ concerns around their child’s future growth
Address parents’ concerns around their child’s future growth
Highlight key USPs: infrastructure, student facilities, OASP, and focus on IQ, EQ, SQ, AQ
Highlight key USPs: infrastructure, student facilities, OASP, and focus on IQ, EQ, SQ, AQ
Highlight key USPs: infrastructure, student facilities, OASP, and focus on IQ, EQ, SQ, AQ
03 - BRAND PILLARS
03 - BRAND PILLARS
At our core we want to break the notion of rote learning and make learning more future focussed and experiential. Through this approach we want to enable students to live upto their fullest potential and be future disruptors.
At our core we want to break the notion of rote learning and make learning more future focussed and experiential. Through this approach we want to enable students to live upto their fullest potential and be future disruptors.
04 - MIND MAPPING & MOODBOARD
04 - MIND MAPPING & MOODBOARD
Mind mapping defines Evolve High’s core ideas- growth, future-readiness, and global thinking.
The moodboard translates these into a visual direction, shaping how the brand looks and feels.
Mind mapping defines Evolve High’s core ideas- growth, future-readiness, and global thinking.
Mind mapping defines Evolve High’s core ideas- growth, future-readiness, and global thinking.
The moodboard translates these into a visual direction, shaping how the brand looks and feels.
The moodboard translates these into a visual direction, shaping how the brand looks and feels.
Together, this process bridges strategy and visual expression, turning vision into a cohesive brand direction.
Together, this process bridges strategy and visual expression, turning vision into a cohesive brand direction.
05 - The CONCEPT
05 - The CONCEPT
8th Star
8th Star
Growth and Transformation
Growth and Transformation
The 8th Star, a mystical symbol composed of two interlocking tetrahedra, signifies the interdependence of opposing forces and their unification. It symbolizes the balance between strength and compassion, logic & creativity.
The 8th Star, a mystical symbol composed of two interlocking tetrahedra, signifies the interdependence of opposing forces and their unification. It symbolizes the balance between strength and compassion, logic & creativity.
8th Star encourage to explore passions, unleash creativity, and push the boundaries of knowledge.
8th Star encourage to explore passions, unleash creativity, and push the boundaries of knowledge.
A triangle represents manifestation, enlightenment revelation, and a higher perspective. It is often used to make the cycles of growth that lead to a higher state of being.
A triangle represents manifestation, enlightenment revelation, and a higher perspective. It is often used to make the cycles of growth that lead to a higher state of being.
06 - LOGO RATIONALE
06 - LOGO RATIONALE
Traditional school identities rely on dated symbols of authority. Evolve High needed a mark that balanced credibility with forward thinking.
Traditional school identities rely on dated symbols of authority. Evolve High needed a mark that balanced credibility with forward thinking.
Soulstar The Holistic Growth
An octagram formed by interlocking geometries - represents the intersection of opposites: logic and creativity, discipline and freedom, individual and collective growth.
An octagram formed by interlocking geometries - represents the intersection of opposites: logic and creativity, discipline and freedom, individual and collective growth.
Supported by five elements-Supported by five elements- Soulstar, Shield, Triangle, Laurel Wreath, and Open Book
Supported by five elements-Supported by five elements- Soulstar, Shield, Triangle, Laurel Wreath, and Open Book
the identity forms a layered system of meaning.
Over time, it evolves from a symbol into a philosophy students grow up understanding.
the identity forms a layered system of meaning.
Over time, it evolves from a symbol into a philosophy students grow up understanding.
07 - COLOUR & TYPEFACE
07 - COLOUR & TYPEFACE
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