Space Branding for the WPU-VYAS:
School of Computer Science & AI
Space Branding for the WPU-VYAS:
School of Computer Science & AI
Space Branding for the WPU-VYAS:
School of Computer Science & AI
Space Branding for the WPU-VYAS:
School of Computer Science & AI
Services
Services
Sector
Sector
Environmental Graphics | Space Branding | Wayfinding Design | Visual System
Environmental Graphics | Space Branding | Wayfinding Design | Visual System
Education / Technology
Education / Technology
The Vyas Building at MIT-WPU houses the School of Computer Science and Engineering along with the Institute of Artificial Intelligence. It is a space dedicated to disciplines such as Artificial Intelligence, Data Science, Robotics, Software Engineering, and advanced computing technologies. The objective of the project was to develop an internal branding system that transforms the building into a cohesive and engaging environment- one that reflects the spirit of technological innovation while improving spatial navigation and visual identity across the building.
The Vyas Building at MIT-WPU houses the School of Computer Science and Engineering along with the Institute of Artificial Intelligence. It is a space dedicated to disciplines such as Artificial Intelligence, Data Science, Robotics, Software Engineering, and advanced computing technologies. The objective of the project was to develop an internal branding system that transforms the building into a cohesive and engaging environment- one that reflects the spirit of technological innovation while improving spatial navigation and visual identity across the building.
01 - THE CONTEXT
The Vyas Building was envisioned as a hub for future technologists focused on AI, data science, & advanced computing.
The Vyas Building was envisioned as a hub for future technologists focused on AI, data science, & advanced computing.
However, the space lacked:
A unified visual identity
A narrative that reflects its academic depth
Clear navigation and experiential flow
The challenge was not just branding a building-but translating a philosophy into space.
However, the space lacked:
A unified visual identity
A narrative that reflects its academic depth
Clear navigation and experiential flow
The challenge was not just branding a building-but translating a philosophy into space.
01 - THE CONTEXT
The Vyas Building was envisioned as a hub for future technologists focused on AI, data science, & advanced computing.
However, the space lacked:
A unified visual identity
A narrative that reflects its academic depth
Clear navigation and experiential flow
The challenge was not just branding a building-but translating a philosophy into space.
01 - THE CONTEXT
The Vyas Building was envisioned as a hub for future technologists focused on AI, data science, & advanced computing.
However, the space lacked:
A unified visual identity
A narrative that reflects its academic depth
Clear navigation and experiential flow
The challenge was not just branding a building-but translating a philosophy into space.
01 - THE CONTEXT
The Vyas Building was envisioned as a hub for future technologists focused on AI, data science, & advanced computing.
However, the space lacked:
A unified visual identity
A narrative that reflects its academic depth
Clear navigation and experiential flow
The challenge was not just branding a building-but translating a philosophy into space.
02 - THE OBJECTIVE
02 - THE OBJECTIVE
Create a cohesive and visually engaging environment.
Create a cohesive and visually engaging environment.
Kind of a space that integrates ancient wisdom with cutting-edge technology. The design will emphasize a clean, uncluttered aesthetic, avoiding an overload of elements or colors.
Kind of a space that integrates ancient wisdom with cutting-edge technology. The design will emphasize a clean, uncluttered aesthetic, avoiding an overload of elements or colors.
To Improve wayfinding and functionality.
To Improve wayfinding and functionality.
03 - THE INSIGHT
03 - THE INSIGHT
Technology is not just functional—it is pattern-driven. And interestingly, so is ancient knowledge.
Technology is not just functional—it is pattern-driven. And interestingly, so is ancient knowledge.
Vedic systems → cycles, order, cosmic logic
Vedic systems → cycles, order, cosmic logic
AI systems → algorithms, data patterns, structured intelligence
AI systems → algorithms, data patterns, structured intelligence
Turn a physical building into a thinking environment.
Turn a physical building into a thinking environment.
04 - THE CONCEPT
The Divine Code
Draws inspiration from the Navgraha, reflecting how both cosmic systems and computational intelligence are built on patterns and logic.
Where logic meets creativity,
and order transforms into innovation.
The concept connects ancient philosophical insights with modern computational thinking, shaping the visual narrative of the space.
04 - THE CONCEPT
The Divine Code
Draws inspiration from the Navgraha, reflecting how both cosmic systems and computational intelligence are built on patterns and logic.
Where logic meets creativity,
and order transforms into innovation.
The concept connects ancient philosophical insights with modern computational thinking, shaping the visual narrative of the space.
04 - THE CONCEPT
The Divine Code
Draws inspiration from the Navgraha, reflecting how both cosmic systems and computational intelligence are built on patterns and logic.
Where logic meets creativity,
and order transforms into innovation.
The concept connects ancient philosophical insights with modern computational thinking, shaping the visual narrative of the space.
Ancient sages observed the Navgraha to understand the universe’s order and the forces that influence time and destiny. Today, this wisdom mirrors the digital age, where algorithms and data follow structured patterns similar to cosmic cycles.
Ancient sages observed the Navgraha to understand the universe’s order and the forces that influence time and destiny. Today, this wisdom mirrors the digital age, where algorithms and data follow structured patterns similar to cosmic cycles.
The Navagraha now represents not only celestial forces but also the core of data & AI, blending the cosmic and digital to shape our future.
The Navagraha now represents not only celestial forces but also the core of data & AI, blending the cosmic and digital to shape our future.
Introducing Navagraha
Introducing Navagraha
In Vedic astrology, the Navagraha refers to the nine celestial bodies that influence various aspects of life.
Each of these celestial bodies represents specific cosmic forces and principles, symbolizing a balanced cosmic system.
In Vedic astrology, the Navagraha refers to the nine celestial bodies that influence various aspects of life.
Each of these celestial bodies represents specific cosmic forces and principles, symbolizing a balanced cosmic system.
Inspired by cosmic patterns + computational grids
Inspired by cosmic patterns + computational grids
Floor-wise Zoning
Floor-wise Zoning
Floor-wise Zoning
“Heroes of Progress”
“Heroes of Progress”
“Heroes of Progress”
To make the space more meaningful and structured, we introduced “Heroes of Progress” as a floor-wise narrative system.
To make the space more meaningful and structured, we introduced “Heroes of Progress” as a floor-wise narrative system.
Spatial Branding
A clear and intuitive wayfinding system was designed to simplify navigation across the building. Minimal signage and iconography ensure ease of movement while maintaining visual consistency.
A clear and intuitive wayfinding system was designed to simplify navigation across the building. Minimal signage and iconography ensure ease of movement while maintaining visual consistency.
Environmental graphics are integrated across key spaces, creating a cohesive visual narrative. Each area reflects core disciplines and the overall concept.
Environmental graphics are integrated across key spaces, creating a cohesive visual narrative. Each area reflects core disciplines and the overall concept.
Making knowledge visible. Making systems experiential. And turning a building into a living idea.
Making knowledge visible. Making systems experiential. And turning a building into a living idea.
Making knowledge visible. Making systems experiential. And turning a building into a living idea.
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