A Unified Brand & Communication System for a Housing Finance Leader
A Unified Brand & Communication System for a Housing Finance Leader
A Unified Brand & Communication System for a Housing Finance Leader
A Unified Brand & Communication System for a Housing Finance Leader
Services
Services
Sector
Sector
Digital Design | Creative Design | Brand Guidelines
Digital Design | Creative Design | Brand Guidelines
Corporate Communications
Corporate Communications
IIFL Holdings Limited was founded in 1995 by a group of passionate entrepreneurs driven by big ambitions. It has grown into one of India’s leading integrated financial services groups, offering a wide range of solutions. Its key businesses include non-banking and housing finance, wealth and asset management, financial advisory and broking, mutual funds, investment banking, institutional equities, and realty advisory. IIFL continues to empower clients with comprehensive financial services across segments.
IIFL Holdings Limited was founded in 1995 by a group of passionate entrepreneurs driven by big ambitions. It has grown into one of India’s leading integrated financial services groups, offering a wide range of solutions. Its key businesses include non-banking and housing finance, wealth and asset management, financial advisory and broking, mutual funds, investment banking, institutional equities, and realty advisory. IIFL continues to empower clients with comprehensive financial services across segments.
01 - THE CHALLENGE
01 - THE CHALLENGE
IIFL Holdings Limited needed to stand out in a competitive market, simplify housing loan communication, and connect with time constrained, digitally savvy white-collar professionals across digital and outdoor channels.
IIFL Holdings Limited needed to stand out in a competitive market, simplify housing loan communication, and connect with time constrained, digitally savvy white-collar professionals across digital and outdoor channels.
02 - THE OBJECTIVES
02 - THE OBJECTIVES
Build awareness and drive interest through clear, impactful messaging, positioning IIFL Housing Loans as a trusted, customer-centric choice that engages audiences and generates quality leads.
Build awareness and drive interest through clear, impactful messaging, positioning IIFL Housing Loans as a trusted, customer-centric choice that engages audiences and generates quality leads.
03 - Brand Book
The IIFL Housing Loans Brand Book ensured consistent marketing by defining vision, logo usage, colors, fonts, and guidelines, improving efficiency, maintaining visual consistency, and strengthening overall brand credibility across all communication channels.
The IIFL Housing Loans Brand Book ensured consistent marketing by defining vision, logo usage, colors, fonts, and guidelines, improving efficiency, maintaining visual consistency, and strengthening overall brand credibility across all communication channels.
This logo is a beautiful combination of 4 colors and symbols depicting the 4 pillars of Complete Profitability in one circle. Yellow represents energy, blue represents growth, orange represents determination & green represents harmony.
This logo is a beautiful combination of 4 colors and symbols depicting the 4 pillars of Complete Profitability in one circle. Yellow represents energy, blue represents growth, orange represents determination & green represents harmony.
This logo is a beautiful combination of 4 colors and symbols depicting the 4 pillars of Complete Profitability in one circle. Yellow represents energy, blue represents growth, orange represents determination & green represents harmony.
03 - Brand Book
The IIFL Housing Loans Brand Book ensured consistent marketing by defining vision, logo usage, colors, fonts, and guidelines, improving efficiency, maintaining visual consistency, and strengthening overall brand credibility across all communication channels.
The IIFL Housing Loans Brand Book ensured consistent marketing by defining vision, logo usage, colors, fonts, and guidelines, improving efficiency, maintaining visual consistency, and strengthening overall brand credibility across all communication channels.
05 - Calendar Design Concept
What are green buildings? (How the green buildings are made?). We as a brand do talk a lot but when checked with the consumer, they are not really aware of what goes in. Since it’s our initiative, let’s start with educating first with the following concept.
What are green buildings? (How the green buildings are made?). We as a brand do talk a lot but when checked with the consumer, they are not really aware of what goes in. Since it’s our initiative, let’s start with educating first with the following concept.
A thought & a vision of sustainable
good living tomorrow.
06 - Objective
The logo represents “Complete Profitability” by integrating four elements—Environment, Society, Employees, and Organization. It should appear as one cohesive unit, follow brand colors, and visually and textually reflect culture, initiatives, employee engagement, and business growth.
The logo represents “Complete Profitability” by integrating four elements—Environment, Society, Employees, and Organization. It should appear as one cohesive unit, follow brand colors, and visually and textually reflect culture, initiatives, employee engagement, and business growth.
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