Rebranding & Packaging Design for a Bakery Brand
Rebranding & Packaging Design for a Bakery Brand
Rebranding & Packaging Design for a Bakery Brand
Rebranding & Packaging Design for a Bakery Brand
Services
Services
Sector
Sector
Rebranding | Packaging Design
Rebranding | Packaging Design
FnB (Food and Beverage)
FnB (Food and Beverage)
Chocolate Biclate had built an impressive network of 50+ outlets across Pune and PCMC but scale alone wasn’t enough. Despite its presence, the brand lacked recall, a distinct identity, and a reason to be chosen. It had distribution, but no meaning.
Chocolate Biclate had built an impressive network of 50+ outlets across Pune and PCMC but scale alone wasn’t enough. Despite its presence, the brand lacked recall, a distinct identity, and a reason to be chosen. It had distribution, but no meaning.
Brand Communication
Brand Communication
Through discussions with the Chocolate Biclate team, outlet visits, and customer research, we identified a key gap: the brand had strong product depth but lacked a clear narrative.
Their chocolate-focused menu was unique, yet their communication didn’t reflect that expertise, making them sound like a generalist in a category where specificity matters. From this insight, we defined the philosophy “Chocolate as a Core Ingredient”. It was supported by three pillars: operational efficiency, taste, and service excellence.
To differentiate further, we anchored the creative direction in ancient Mayan cocoa heritage (c. 900 AD), positioning the brand within chocolate’s original craft story.
Through discussions with the Chocolate Biclate team, outlet visits, and customer research, we identified a key gap: the brand had strong product depth but lacked a clear narrative.
Their chocolate-focused menu was unique, yet their communication didn’t reflect that expertise, making them sound like a generalist in a category where specificity matters. From this insight, we defined the philosophy “Chocolate as a Core Ingredient”. It was supported by three pillars: operational efficiency, taste, and service excellence.
To differentiate further, we anchored the creative direction in ancient Mayan cocoa heritage (c. 900 AD), positioning the brand within chocolate’s original craft story.
Through discussions with the Chocolate Biclate team, outlet visits, and customer research, we identified a key gap: the brand had strong product depth but lacked a clear narrative.
Their chocolate-focused menu was unique, yet their communication didn’t reflect that expertise, making them sound like a generalist in a category where specificity matters. From this insight, we defined the philosophy “Chocolate as a Core Ingredient”. It was supported by three pillars: operational efficiency, taste, and service excellence.
To differentiate further, we anchored the creative direction in ancient Mayan cocoa heritage (c. 900 AD), positioning the brand within chocolate’s original craft story.
Chocolate is the Celebration
Factor for Mayans
Chocolate is the Celebration Factor for Mayans
The Maya civilization discovered cocoa as early as 900 AD, long before modern chocolate existed. Unlike today’s versions, their cocoa was consumed as a simple, healthy drink made from harvested beans. It held deep cultural significance, frequently depicted in their art and played an important role in both their social and religious practices.
We connected the Ancient Mayan history to Chocolate Biclate, to represent them as a brand with expertise in making chocolate oriented products.
The Maya civilization discovered cocoa as early as 900 AD, long before modern chocolate existed. Unlike today’s versions, their cocoa was consumed as a simple, healthy drink made from harvested beans. It held deep cultural significance, frequently depicted in their art and played an important role in both their social and religious practices.
We connected the Ancient Mayan history to Chocolate Biclate, to represent them as a brand with expertise in making chocolate oriented products.
We took inspiration from raw chocolate texture to create typeface.
We have created a typeface which is simple, robust, and hearty,
similar to the brand. The rounded edges make the logo appear to be soft, relatable, and approachable. The most important part of the
typeface is appealing and very recognizable.
We took inspiration from raw chocolate texture to create typeface.
We have created a typeface which is simple, robust, and hearty, similar to the brand. The rounded edges make the logo appear to be soft, relatable, and approachable. The most important part of the typeface is appealing and very recognizable.
We took inspiration from raw chocolate texture to create typeface.
We have created a typeface which is simple, robust, and hearty,
similar to the brand. The rounded edges make the logo appear to be soft, relatable, and approachable. The most important part of the
typeface is appealing and very recognizable.
Colours
In the case of colour, we have been inspired by the Mayan flag. The Maya flag is divided diagonally into four fields, the one closest to the hoist is white (for people), the field at the fly end is yellow (for the sun), the top field is blue (for the sky) and the bottom field is red (for fire). The flag was fringed in light blue.
In the case of colour, we have been inspired by the Mayan flag. The Maya flag is divided diagonally into four fields, the one closest to the hoist is white (for people), the field at the fly end is yellow (for the sun), the top field is blue (for the sky) and the bottom field is red (for fire). The flag was fringed in light blue.
Mayan Flag
Stationery and Packaging Design
The inspiration for the product packaging was from the illustration style of the Mayan Civilization. Taking inspiration from there we created various design motifs and iconography to incorporate in the design.
The inspiration for the product packaging was from the illustration style of the Mayan Civilization. Taking inspiration from there we created various design motifs and iconography to incorporate in the design.
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